NEW YORK, Aug. 10, 2017 /PRNewswire/ -- In a new creative
campaign, Bud Light is going back to its roots to showcase what
goes into brewing America's favorite light lager – from its four
essential ingredients, brewing process, and its commitment to
quality and taste. The program highlights Bud Light's 35-year
brewing heritage and dedication to brewing the beer that people
across the country can count on.
"There's nowhere to hide imperfection when you're brewing a
light lager," said Andy Goeler, vice
president of marketing, Bud Light, "Beer drinkers trust that every
time they reach for a Bud Light, they're going to get the crisp,
refreshing taste they know and love. That process starts with four
essential ingredients - barley, rice, water and hops. That's been
true for over 35 years."
Brewing a light lager like Bud Light isn't easy. Bud Light
brewmasters take pride in knowing they make the hardest style of
beer to brew, using four essential ingredients: barley, rice, water
and hops. Throughout the 30-day brewing process Bud Light is tasted
and tested for quality more than 100 times, with brewmasters
consistently checking quality and taste every step of the way.
Since the beginning, Bud Light has sourced only the highest
quality ingredients and our brewmasters have maintained their
passion for quality and consistency, which enable us to ensure that
each Bud Light delivers the reliable taste that consumers know and
expect.
To display Bud Light's commitment to quality, the brand is
launching two new TV spots this summer, titled "Bottle" and
"Complex." These spots, and other creative content, focus on the
quality and simplicity Bud Light delivers with its four essential
ingredients. The new creative takes consumers to the heart of the
brewing process, showing how Bud Light takes the time to make sure
every beer goes down smooth and crisp, so it can be shared and
enjoyed among friends.
"Friendship is in the framework of our brand, you might even say
that we're famous for it," says Andy
Goeler, vice president of marketing, Bud Light. "This next
chapter of the 'Famous Among Friends' campaign will focus on the
beer, but to us, product quality and friendship go hand-in-hand.
Your best friends are the people you can always count on. The same
goes for Bud Light. We are the beer you can always count on."
Watch the digital content spots "Bottle" and "Complex" on
YouTube and join the conversation at and follow @BudLight on
Twitter, Instagram and Facebook. For more information about Bud
Light's Quality campaign please contact
media@anheuser-busch.com.
About Bud Light
Introduced in 1982, Bud Light is a
premium light lager with a superior drinkability that has made it
the best-selling and most popular beer in the United States. Bud Light is brewed using a
blend of premium aroma hop varieties, both American-grown and
imported, and a combination of barley malts and rice. The
light-bodied beer features a fresh, clean and subtle hop aroma,
delicate malt sweetness and a crisp finish that delivers the
ultimate refreshment. For more information, visit
www.BudLight.com.
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SOURCE Bud Light