Europe Online Payment Methods: Second Half 2015 Report - Research and Markets
February 10 2016 - 10:02AM
Business Wire
Research and Markets
(http://www.researchandmarkets.com/research/qckf76/europe_online)
has announced the addition of the "Europe Online Payment Methods:
Second Half 2015" report to their offering.
Online payment methods continue to evolve as B2C E-Commerce
markets grow across Europe. One of the findings of the report is
that alternative payment methods rank high in online shoppers'
preferences in these regions. Though in countries such as the UK
and France, around half of online shoppers chose to use credit card
to pay for purchases online in 2015, both among advanced and
emerging European markets there are countries where credit cards
rank below alternative payment methods.
This trend is especially evident in Eastern Europe, as the
report shows. In Russia, cash on delivery still holds strong
positions, but non-cash payment methods have gained in share of
online shoppers, while cash on delivery was losing percentage
points over the past years. Also in the Czech Republic and Romania
cash on delivery was the payment method most used by online
shoppers last year. However, in Poland, bank transfer ranked
higher, while in Turkey and Greece credit card accounted for the
majority of online transactions.
Among the advanced markets of Western Europe, there are also
exceptions to the dominance of credit cards in online payments,
according to the report's findings. In Germany, for example,
invoice was preferred by more than three quarters of online
shoppers, closely followed by PayPal, and in the Netherlands, local
banking method iDEAL remains in the lead, accounting for more than
half of online purchases made in the first half of 2015.
Online retailers, payment providers and banks strive to satisfy
online shoppers' preferences and offer the most convenient and
secure methods. For example, Amazon launched the Amazon Pay Monthly
scheme in the UK, while in Germany multiple banks and other
financial institutions cooperated for the launch of the new
Paydirect method. More launches are expected to come as competition
intensifies in the growing online payment landscape in Europe.
Key Questions Answered
- What are the payment methods most used by online shoppers
across Europe?
- How do online payment method preferences differ between the
countries of Eastern and Western Europe?
- Which online and mobile payment trends are evident in this
region and worldwide?
- How are mobile payments developing in various European
markets?
Companies Mentioned
- ASAD
- Alipay
- Amazon
- American Express
- Apple
- BlackBerry
- Caixa Bank
- China UnionPay
- Deutsche Telekom
- eBay
- Google
- Hitachi Capital Consumer Finance
- JPMorgan Chase
- MFS Africa
- MasterCard
- National Australia Bank
- Otto Group
- PayPal
- Qiwi
- Samsung
- Visa
- WeChat
- Yandex.Money
For more information visit
http://www.researchandmarkets.com/research/qckf76/europe_online
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version on businesswire.com: http://www.businesswire.com/news/home/20160210005985/en/
Research and MarketsLaura Wood, Senior
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U.S.): +353-1-481-1716Sector: E-Business, Online Banking