CHAPEL HILL, N.C., Dec. 19, 2014 /PRNewswire/ -- In today's rapidly
changing, highly competitive marketplace, innovative consumer
research and marketing communication tools are essential for
survival. The world is information rich and globally competitive –
consequently consumers' desires, preferences, and unmet needs are
evolving rapidly.
In this environment, market research groups across all
industries are continually searching for innovative consumer
research and marketing communication tools. However, the adoption
of new market research techniques like mobile research and social
listening is inconsistent across different industries.
To demonstrate which emerging market research tools companies
are using and why, research and consulting leader Best Practices,
LLC conducted a cross-industry benchmarking study that probes
current and evolving approaches for interacting with and better
understanding consumers.
The new study, Consumer Marketing Research Innovation: Assessing
New Tools, Technologies, and Approaches to Understand and
Communicate with Consumers, addresses many critical consumer
marketing research issues, including new media for interacting with
consumers, new qualitative techniques for insight mining and new
quantitative techniques for research data analysis.
The report presents data on two segments: non-pharmaceutical
companies and the Total Benchmark Class.
Study participants who use emerging market research tools
indicated the tools' ability to speed up the research process and
to provide better insights were the principal drivers behind their
use. In an exception, social media listening was embraced because
of its low cost, participants said.
Key chapters in the study include:
- Innovation in Marketing Research Approaches
- Innovation in Marketing Research Tools
- Using Innovation to Update the Use of Analysis Tools for Key
Market Research Activities
- Marketing Research Trend Changes – Qualitative Trends
- Marketing Research Trend Changes – Quantitative Trends
- Emerging Market Research Tools in Non-Pharma Sector
- Communicating with Consumers
- Trends in Consumer Communication
- Evaluating Direct-to-Consumer Marketing
- Lessons Learned and Pitfalls to Avoid
- Secondary Research on Future Trends in Market Research
Best Practices, LLC engaged 59 Market Research leaders at 58
companies through a benchmarking survey instrument. In addition,
research analysts conducted executive interviews with eight
selected respondents to collect qualitative data and insights.
To learn more about this report, download a complimentary report
excerpt at http://www3.best-in-class.com/rr1327.htm.
For more information on other recent primary research studies,
visit our website at http://www.best-in-class.com/.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a
leading benchmarking, consulting and advisory services firm serving
biopharmaceutical and medical device companies worldwide. Best
Practices, LLC's clients include all the top 10 and 48 of the top
50 global healthcare companies. The firm conducts primary research
and consulting using its comprehensive proprietary benchmarking
tools and analysis. The operational insights, findings and analysis
form the basis for our Benchmarking Reports, databases and advisory
services to support executives in commercial and R&D
operations.
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SOURCE Best Practices, LLC