Socialbakers CEO Jan Rezab to Discuss Social Media Engagement
Tactics at Company's First Annual Engage 2012 Conference
NEW YORK, Oct. 23, 2012 /PRNewswire/ -- Socialbakers,
the leading social media analytics experts, will announce today
that they have hard data proving that higher engagement in social
media leads to a higher return on investment. CEO Jan Rezab said, "No more guess work or
speculation; engaging your customers in social media naturally
results in more money. Return On Engagement (ROE) is simply the new
Return On Investment (ROI)! And here's why: Engagement
correlates with reach!" Watch Jan Rezab as he presents the news in
more detail at Engage 2012, their first annual conference, which
brings together noted industry experts to discuss social marketing
best practices. Engage 2012 is a single day event held at the
Bohemian National Hall in New York
City on October
23rd, 2012. The Live broadcast starts at
10am EDT at www.socialbakers.com.
His presentation will focus on the most relevant challenges
facing social marketers today including: increasing competition in
the form of the sheer volume of live Facebook and Twitter pages,
how to drive engaging content regardless of budget, and best
practices for creating real value and money out of social efforts
while calculating true ROI.
His tips on creating engaging content focus on making it
actionable, sharable, and likable by using large-scale pictures,
being aspirational, and also featuring a level of humor. Mr.
Rezab's speech will also cover insights into how frequently
companies should post, and how this number can differ depending on
the brand and industry.
Increase Your Engagement To Reach More Fans
As you can see here, the higher your Engagement Rate, the higher
your reach, which can ultimately translate into more paying
customers. While you can reach only 10% of Facebook users with a
lower Engagement Rate than 0.01%, you can reach more than 30% by
obtaining an Engagement Rate higher than 0.1%. "And that's just a
question of choosing the right content strategy that will drive
your fans to interact with your posts and spread the word about
your business to other potential fans and customers," says
Rezab.
ROI:
Engagement Correlates with Reach!
|
|
Your
Engagement Rate
|
The Reach
you Get
|
LOW
|
lower than
0.01%
|
less than
10%
|
MEDIUM
|
0.01%-0.1%
|
10%-20%
|
HIGH
|
higher
than 0.1%
|
more than
30%
|
85% of the most engaging posts are photos
Most brands on Facebook choose to publish photos (they
constitute 53% of all posted unpaid content), links (21%) and
updates (15%), which has proven to be an effective practice to
generate the most interactions (Likes, Comments and Shares) and
reflects the most engaging content. When gathering the most
engaging (unpaid) posts during Q3, they found that 85% of them
were photos, 7% links, 5% status updates and 3% were videos.
"So to increase your engagement, try posting more photos to
increase your reach and impact on Facebook. But don't forget that
your posts can reach more fans at a certain point in their life
cycle," he continues.
The Automobile Industry Drives The Most Engagement
According to Socialbakers, some industries find it easier to
engage their audience than others. Automotive brands dominate the
ranking (0.273%) followed by the fashion (0.189%), beauty (0.187%),
FMCG (Fast Moving Consumer Goods) (0.173%) and airlines (0.172%)
industry. The Rolls Royce Motor-Cars Facebook Page posted the most
engaging post in the last three months: "This trio of Phantom
Drophead Coupes had quite an eventful weekend. Did you spot them
anywhere?" The photo accompanying this question generated a 5.7386
% Engagement Rate and reached an estimated 174 117 users.
That's a nice result considering the page has about 580 thousand
fans.
Find Out More At Todays Conference, Monitor The Buzz With
CheerMeter!
Socialbakers will reveal how businesses can gain return on
investment within social media today at 10
AM in New York or anywhere
you can connect to their live stream. Use the #Engage2012 hashtag
to discuss and share the most interesting findings, data and quotes
from the speakers with your friends. They will be listening to you
via live stream chat, Facebook, and their live Twitter newsfeed
connected to their "CheerMeter," tracking the social media buzz
surrounding the event.
"I'm very pleased to lead off our Engage 2012 conference, an
event which we foresee becoming an annual meeting of the top social
marketers," said Jan Rezab.
"Social is simply becoming the primary way that top brands
communicate, and we stress the need for companies to analyze their
social activities to be sure they are generating interest and
revenue. Our solutions help marketers to scale up their social
marketing efforts to the right level, so social can be a driver of
real growth."
In addition to Mr. Rezab, additional scheduled speakers at
Engage 2012 include executives from Facebook, Nestle, ManageSocial,
and KLM Royal Dutch Airlines. The event will culminate with the
first ever Socially Devoted Awards Ceremony. For more information,
visit http://www.socialbakers.com/.
About Socialbakers
Socialbakers.com is the fastest growing social media analytics
platform in the world and since its launch in March 2010 has become the most widely visited
site for Facebook statistics and brand metrics; the company is now
the most cited source for Facebook global data, with over five
million social pages being tracked. Socialbakers specializes in
statistics for Facebook globally, Facebook pages, Facebook
applications, developers on the Facebook platform, as well as
Facebook advertising prices, as well as for LinkedIn, Google+ and
Twitter users. Additionally, Socialbakers provides advanced
monitoring technologies, including Socialbakers Page Analytics,
which is now used by many leading brands to measure their Facebook
presence. With its easy-to-use analytics, audits and benchmarks,
Socialbakers is the only solution that allows brands to measure,
compare, and contrast the success of their social media engagement
and that of the competition. For more information, visit
www.socialbakers.com.
SOURCE Socialbakers