RhythmOne Names Luke Bussell as Managing Director ANZ
March 22 2018 - 5:00PM
Business Wire
RhythmOne plc (LSE AIM: RTHM), an advertising technology company
that connects brands to audiences, announced the promotion of
Luke Bussell to Managing Director ANZ, a new position for the
rapidly growing Australian arm of the business.
Chief Revenue Officer, Michael Hudes, said Luke’s promotion
would see the ANZ operation handed over to a highly capable
leader.
“In Luke, we’re lucky to have a seasoned professional with the
depth of Media and Commercial sales experience. He has the
leadership skills to drive an expert team around him and we’re
excited by the opportunities that the Asian Pacific region as a
whole provides our new end-to-end programmatic offering, so I look
forward with confidence to this next phase of growth.”
Luke joined RadiumOne (now RhythmOne) in 2016 and has over 18
years of experience in advertising and media across digital, radio,
publishing, content and TV. He has held leadership roles in sales,
strategy, cross-platform and business development at Southern Cross
Austereo, Brand New Media and in the UK.
Speaking on his new role, Bussell stated, “Since RhythmOne
acquired RadiumOne and YuMe, we have established a strong team that
is excited to be taking the combined product suite and offerings to
market. I look forward to leading the ANZ operation through the
next phase of growth, driven largely through the RhythmOne products
now available in Australia. While Sharing and Dark Social are still
a big part of what we do, Influencer Marketing (RhythmInfluence)
and RhythmOne Creative Services, underpinned by guaranteed supply,
now complete our offering.”
About RhythmOne
RhythmOne drives engagement between advertisers and targeted
audiences - resulting in real, measurable business outcomes. The
Company offers fully integrated, cross-screen solutions that
span desktop, mobile and connected TV, across high-impact
video, rich media, display, social and native advertising
formats - ensuring advertisers reach high-propensity audiences
wherever and however they consume content. The connections we
make are further enhanced through unique audience data and powered
by our unified programmatic platform, RhythmMax. The RhythmMax
platform includes unique verification technology, RhythmGuard,
which ensures quality audiences in brand safe
environments. RhythmOne's end-to-end platform - coupled with
the world-class service of its account teams - provides more
direct, efficient and effective connections, driving ROI for
advertisers and publishers. Founded in 2004 in the UK, the Company
is headquartered in San Francisco with offices in the US, UK,
Europe, APAC and Canada. For more information, please
visit www.rhythmone.com.
Forward-Looking Statement
This press release contains forward-looking statements,
including those in management quotations. In some cases, you can
identify forward-looking statements by the words "may," "will,"
"expect," "intend," "plan," "objective," "anticipate," "believe,"
"estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable
terminology intended to identify statements about the future. All
statements other than statements of historical fact are statements
that could be forward-looking statements, including, but not
limited to, statements about the new leadership and future growth
opportunities in the Asian Pacific region. These forward-looking
statements are subject to risks and uncertainties, assumptions and
other factors that could cause actual results and the timing of
events to differ materially from future results that are expressed
or implied in the forward-looking statements. Factors that could
cause or contribute to such differences include the dynamic and
rapidly evolving sector, as well as the highly competitive industry
that RhythmOne operates in, which make it difficult to evaluate
prospects. These and other risk factors are discussed in
RhythmOne’s Annual Report for the period ended March 31, 2017. The
forward-looking statements in this press release are based on
information available to RhythmOne as of the date hereof, and we
assume no obligation to update any forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20180322006018/en/
Media Industy Contact:Seismic PR for RhythmOneMelissa
Laverty, 540-272-6465Melissa@teamseismic.com
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