RhythmOne PLC Programmatic Insights Report Update
November 17 2017 - 9:00AM
RNS Non-Regulatory
TIDMRTHM
RhythmOne PLC
17 November 2017
RhythmOne Releases "Programmatic Insights Report - Spotlight on
Quality" Update for June-September 2017
New Report Highlights Quality Trends and Best Practices Based on
Data from RhythmOne's Programmatic Platform
London, England and San Francisco, CA. - 17 November 2017 -
RhythmOne plc (LSE AIM: RTHM), a global advertising technology
company, today announces the release of the latest installment of
its "Programmatic Insights Report - Spotlight on Quality." Based on
an analysis of the 2.7 trillion average monthly ad opportunities
RhythmOne's programmatic platform processed from June to September,
the report provides insight into quality trends and blocking rates
by device, ad size, type, and IAB category.
Leveraging RhythmGuard, RhythmOne's proprietary brand safety
technology that filters underperforming or suspicious traffic
before it reaches the marketplace, RhythmOne's report provides a
unique perspective about where and why quality shifts are occurring
across its significant supply footprint, and offers guidance to
advertisers and brands when optimizing their advertising programs
and measuring success.
Summary of Findings and Insights
The findings in this report are largely in line with trends
noted in the previous (May-March) installment, with a few
shifts.
-- Video and banner blocking rates during this period were
similar (36% vs. 35%, respectively), a shift from last period owing
to additional video verification enhancements made to
RhythmGuard
-- Non-standard ad sizes - especially in video - were blocked
far less frequently than standard sizes (16% vs. 43%), making a
case for "thinking outside the box" for programmatic executions
-- Desktop blocking rates continued to outpace mobile (46% on
average vs. 28%), led by lower blocking rates on in-app mobile
inventory
-- Retail and consumer products experienced the highest blocking
rates across IAB categories, which correlates to higher volumes and
seasonality
-- With volumes growing in RhythmOne's Private Marketplace deals
(1.28 trillion per month, on average), this buying method is
emerging as a strong conduit to high-quality, premium supply
-- Ads.txt continued to provide a means for content owners to
declare authorized sellers of their inventory and eliminate
fraudsters misrepresenting supply to advertisers
"The latest installment of our 'Spotlight on Quality'
programmatic report gives advertisers and brands clarity into how
and where we're seeing fraud within our marketplace," said James
Murphy, VP, Programmatic at RhythmOne. "We've developed this report
to demonstrate our commitment to quality and transparency within
the supply chain, and to empower our partners with trends and
insights that will help them to understand the dynamics of
maintaining a quality supply footprint. It also offers best
practices for evaluating supply partners, developing campaign
tactics, and measuring success."
For more information and to download the complete June-September
2017 "Programmatic Insights Report - Spotlight on Quality," visit
https://www.rhythmone.com/rhythmbuzz/insights/2017-programmatic-insights-report-update.
About RhythmOne
RhythmOne provides streamlined, transparent connections between
advertisers and audiences through a combination of differentiated
supply, innovative technology and data-driven insights. Founded in
2004 in the UK, the Company pioneered Internet video search and
works with digital advertisers, publishers and content providers to
offer fully integrated, cross-screen solutions that span desktop
and mobile video, rich media, display, social and native
advertising. Through its fully integrated programmatic platform,
RhythmMax, the Company represents digital advertising inventory
across owned, controlled and extended supply sources. The RhythmMax
platform includes unique brand safety technology, RhythmGuard,
which combines leading third-party verification and proprietary
filtering technologies to ensure inventory quality in brand safe
environments. RhythmOne's end-to-end platform provides more direct,
efficient and effective connections, driving ROI for advertisers
and publishers. The Company is headquartered in San Francisco,
United States with offices in the US, UK, Europe, APAC and Canada.
For more information, please visit www.rhythmone.com.
For further information, please contact:
Analyst and Investor Contact
Dan Slivjanovski
RhythmOne plc
Contact
Kendall Allen
WIT Strategy
For RhythmOne
kallen@witstrategy.com
This information is provided by RNS
The company news service from the London Stock Exchange
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