RhythmOne PLC Clarification announcement (9751K)
July 13 2017 - 5:13AM
UK Regulatory
TIDMRTHM
RNS Number : 9751K
RhythmOne PLC
13 July 2017
CLARIFICATION REGARDING PARTNERSHIP WITH GOOGLE'S DOUBLECLICK
EXCHANGE BIDDING
RhythmOne Unified Programmatic Platform to be Made Available to
DoubleClick For Publishers ("DFP") Supply Partners
London, England and San Francisco, CA - 13 July 2017 - RhythmOne
plc (LSE AIM: RTHM, "Company" or "1R"), a digital advertising
technology company that connects audiences with brands through
content across devices, today clarifies details about its
partnership with Google's Doubleclick Exchange Bidding ("EB").
As referenced in the Company's blog post of 5 July 2017,
entitled "Expanding Solutions for Supply Partners," RhythmOne has
entered into an arrangement with Google as a selected exchange
partner however this is not currently operational. Integrating with
Doubleclick EB will enable RhythmOne to bid on inventory from DFP
supply partners using industry-standard real-time bidding ("RTB")
calls. The bids submitted by RhythmOne will be considered alongside
those from the publishers' reserved campaigns and other EB
partners.
The Company will issue a commercial announcement once the
partnership become operational with Google, at which time DFP
supply partners will be able to access RhythmOne demand with a
potential corresponding increase in the volume of bid requests seen
through RhythmOne's unified programmatic platform. While not
currently revenue generating, any actual revenue impact would be
dependent upon fill rate and pricing realized against this supply.
As with other commercial initiatives undertaken by the Company,
RhythmOne will keep the market updated in future results releases.
The Company does not consider this announcement price sensitive
information.
About RhythmOne
RhythmOne is a technology-enabled digital media company that
connects online audiences with brands through premium content
across devices. Founded in 2004 in the UK, the Company pioneered
Internet video search and works with digital advertisers,
publishers and content providers to offer fully integrated,
cross-screen solutions that span desktop and mobile video, rich
media, display, social and native advertising, and content formats.
Through its fully integrated programmatic platform, RhythmMax, the
Company offers digital advertising inventory across owned,
controlled and extended supply sources. The RhythmMax platform
includes unique brand safety technology, RhythmGuard, which
combines leading third-party verification and proprietary filtering
technologies to ensure inventory quality in brand safe
environments. RhythmOne's goal is to maximize the return on
advertising spend and provide the most efficient and effective
marketplace for digital advertising. The Company is headquartered
in San Francisco, United States with offices in the US, UK and
Canada. For more information, please visit www.rhythmone.com.
Press Contacts for RhythmOne
Analyst and Investor Financial Media Contacts
Contact Edward Bridges / Charles
Dan Slivjanovski Palmer
RhythmOne plc FTI Consulting LLP
(UK) 020 3727 1000
Nomad and Broker for
RhythmOne
Nick Westlake (Nomad)
/ Lorna Tilbian /
Toby Adcock / Mark Lander
Numis
(UK) 020 7260 1000
This information is provided by RNS
The company news service from the London Stock Exchange
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