TEL AVIV, Israel, Sept. 11, 2017 /PRNewswire/
-- myDSP, the smarter, self-serve mobile demand-side
platform announced today the introduction of large-scale
gender targeting. This answers the market pain point of
accurately targeting both women and men at scale, and is the first
in a series of audience segmentation services to be rolled out in
the second half of 2017.
"Scale with certainty is the goal," said Omri Zohar, myDSP
Senior Product Owner. "By combining a high quality of source
inventory with our advanced predictive analytic capabilities, we
can increase the audience of a certain segment while maintaining
strict data quality requirements. The end result is large scale,
effective gender targeting capabilities."
"Our challenge was to create a homogenous offering, in order to
enable advertisers to tailor their audiences for their campaigns,"
explained Veronika Bukhman, Director
of myDSP Customer Success. "myDSP's gender targeting is only the
first step in our process of harnessing the power of data to unlock
and avail the right audience at the right time for the right cost,
and this will prove to be a game changer for advertisers."
myDSP also offers advertisers access to high-performing
programmatic mobile inventory from market-leading supply-side
platforms, including sister company Mobfox.
"myDSP is in a rare position to offer targeting at scale that
only a few leading platforms are able to provide," said
Noam Neumann, VP Technologies and
Data at Mobfox. "Our main goal is to empower publishers with the
knowledge and tools to help define and sell their high demand
audiences, which ensures that their inventory is based on real
value. By offering audience segmentation to media buyers, they can
increase their revenue."
Learn more and
trial myDSP at http://www.mydsp.io/
About myDSP:
Launched in 2016 by media buyers for media
buyers, myDSP has already amassed a proven record of
offering advertisers flexible and powerful real-time control over
their campaigns. myDSP's data-driven, self-serve demand side
platform offers everything media buyers need to maximize mobile
advertising reach and results, including full transparency,
enhanced targeting, custom automation, and direct access to the
Mobfox SSP and other leading SSPs.
myDSP was developed by Matomy (LSE: MTMY, TASE: MTMY.TA), a
global media company with a portfolio of superior data-driven
platforms for mobile, video, domain, and email advertising. Founded
in 2007, Matomy has offices in Israel, the US, Austria, China, and the UK. For more information, see
http://mydsp.io and http://investors.matomy.com.
Press Contact Information:
Justine Rosin
justine@headline-media.com
UK: +44(0)203-769-5656 | USA: +1-917-724-2176
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SOURCE myDSP