MOBS Mobestar

    

Mobestar



Mobile dating service available to potential 7,000 sites

London, 31 July, 2007: Mobestar (MOBS.LN), the specialist provider of mobile
community applications, has reinforced its position as a key provider of mobile
solutions to white label dating site operators with the announcement today of a
partnership with Datech Limited. Datech provides dating services to 7,000 web
sites around the world via its World Dating Partners brand. The partnership
enables Datech to offer fully integrated web and mobile dating solutions to its
clients.

World Dating Partners' clients will now be offered the opportunity to fully
mobilise their dating services using Mobestar's mDate solution. mDate provides
synchronised and fully integrated access to online dating sites. End users are
provided with access to all the core functionality of the web service including
profile browsing, user settings and text and picture messaging. The service is
further enhanced through the incorporation of location based services (LBS)
allowing users to 'see' who is on line locally. The common 'look and feel' and
real time updating mean users can easily switch between the fixed and mobile
interfaces.

Launched in 2001, World Dating Partners produces a full range of professional
online Business to Business dating services. Services range from an easy to
set-up and highly effective pre-designed system, to individually branded or
fully independent enterprise niche and White label systems, with the flexibility
to produce bespoke functionality. World Dating Partners offers its systems on a
shared revenue basis to provide brand owners with the means to monetise their
customer relationships.

"Commenting on the agreement Peter Richards, Mobestar CEO said, "The agreement
with Datech serves to consolidate our position as the partner of choice for
companies offering white label dating solutions. Our mDate solution provides a
trouble free route to a full service offering that compliments existing web
based services with fully mobile delivery platform that opens the door to new
revenue generating opportunities."

Robert Fathers, of Datech added, "Mobestar's mDate solution is fully aligned
with our current client proposition. It enables us to offer a turn key
integrated platform for fixed and mobile environments that enhances the end user
experience and takes advantage of the obvious requirement for mobile dating
services."

Mobestar's mDate solution includes a suite of modules that can be incorporated
into the platform to enhance the core functionality of online dating services.
Key features include extensive device management supporting over 9000+ devices
delivering an intuitive customer experience, LBS functionality and an integral
billing engine enabling flexible payment mechanisms. The solutions delivered can
be further enhanced through the incorporation of anonymous voice and video
calling.

- Ends -

For further information please contact:
Ian Hood
Tel: +44(0)20 7434 5550
Email: mobestar@babelpr.com

Notes to editors

About Mobestar

Mobestar builds mobile communities. The company provides 'turn-key' solutions
that enable the creation of mobile phone based services that replicate and
enhance the user involvement and interaction of traditional web based
communities. Mobestar's comprehensive portfolio of products and solutions can be
implemented to create entirely new mobile communities or to rapidly mobilise an
existing community.

The ubiquity and growing sophistication of mobile networks provide brand owners
with the opportunity to reinforce the relationships they have with their
customers, to provide added value and to monetise aspects of the services
provided. Mobestar provides the tools that make it happen.

www.mobestar.com

Mobestar (LSE:MOBS)
Historical Stock Chart
From May 2024 to Jun 2024

Mobestar (LSE:MOBS)
Historical Stock Chart
From Jun 2023 to Jun 2024