TIDMEYE
Eagle Eye Solutions Group PLC
14 March 2017
Eagle Eye and TCC Global announce an exclusive partnership for
Europe for digital loyalty programmes
14 March 2017 - LONDON - Eagle Eye, the SaaS technology company
that validates and redeems digital promotions in real-time for the
grocery, retail and hospitality industries, and TCC Global, a
leading retail marketing company, established 25 years ago and
working with around 500 retailers in 70 markets, have signed an
exclusive partnership to deliver digital loyalty solutions in
Europe.
The partnership will give retailers across Europe the ability
for the first time to run loyalty campaigns and develop loyalty
marketing strategies on a digital platform and develop 24-7 brand
affinity with the consumer. These solutions will unlock a wealth of
data that will enable TCC to drive frequency and participation for
retailers, growing sales and developing a deeper emotional
connection between the retailer and the shopper. Loyalty campaigns
can be tailored in real-time to maximize awareness and create a
truly personalised experience for shoppers.
A core part of TCC's campaigns are the element of delivering
shoppers real, meaningful and tailored rewards. As such, they
partner with some of the world's biggest brands to develop
exclusive reward properties including Disney, Universal, Warner
Brothers, Pyrex, MasterChef and Red Bull Racing.
In addition, the partnership will enable retailers to generate
valuable real-time issuance and redemption data from these loyalty
campaigns, providing significant cost savings and the ability to
build a long-term relevant relationship with loyal customers,
across the channels of their choice. The Eagle Eye AIR platform
brings world leading technology to the partnership, already used by
retailers such as Asda, Marks & Spencer and Tesco, allowing
them to build customer engagement and loyalty around the clock
through channels convenient to the consumer.
Tim Mason, CEO of Eagle Eye said:
"We are now living in a world where digital and mobile have
transformed our lives. Creating personalisation, relevance and
convenience, digital channels are reshaping the way that shoppers
make choices. However, in the retail space, this transformation
stops at the shop door. Our platform enables retailers to make this
digital leap and connect with consumers in real-time at the right
time and location, creating much more efficient performance
marketing.
TCC Global is a market leader in their field and work with many
of Europe's most important retailers, making them a logical
partner. In summary, this partnership with TCC Global enables us to
build on our success in the UK and to accelerate our growth by this
move into Europe, in line with our strategic growth goals."
Perry Valkenburg, CEO of TCC Global said:
"In the new world of retail, where bricks, clicks and commerce
are fully integrated, it is more important than ever to provide the
best possible solutions. Eagle Eye's digital engagement platform
will allow TCC Global to deliver loyalty online, in-store and in
real-time. As a combined force we can deliver unrivalled loyalty
campaigns to the global retail market.
This is a further innovation to support our customers, following
our acquisition of Summit, the online retailing experts. The
partnership with Eagle Eye fits perfectly with our vision to assist
our clients in retaining and rewarding their best customers,
attracting new shoppers and creating tailored marketing solutions
across the entire online and offline value chain."
ENDS
About TCC Global
TCC Global is the leading independent loyalty marketing company,
helping transform the way retailers connect with their
shoppers.
Using the power of data, insight and creativity, TCC Global
develops marketing campaigns that change the way shoppers think,
act and feel about retailers, delivering measurable ROI,
sustainable sales growth and enhanced brand equity. TCC Global also
delivers ecommerce retail expertise through Summit and cutting-edge
digital loyalty solutions through, Gametation, both part of the TCC
group.
TCC Global is active in more than 70 countries, employing more
than 600 people in 34 offices across the world. To find out more,
visit www.tccglobal.com
Our clients include Carrefour, REWE Group, Magnit, Biedronka,
Seven & I, Woolworths Australia, Sainsbury's, and leading FMCG
brands such as Unilever and Reckitt Benckiser.
About Eagle Eye
Eagle Eye is a UK leading SaaS technology company that securely
validates and redeems digital promotions in real-time for the
grocery, retail and hospitality industries through our digital
marketing platform, Eagle Eye AIR. We enable the secure, real-time,
multi-channel issuance, management and redemption of digital
promotions and rewards, replacing previously used paper-based
methods.
Our current customer base comprises leading names in UK retail
and hospitality including Asda, Greggs, JD Sports, Ladbrokes, Marks
& Spencer, Mitchells & Butlers, Pizza Express, Sainsbury's,
Tesco and Thomas Pink.
Eagle Eye is headquartered in Guildford and has offices in
Manchester and Toronto.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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