NEW YORK, Oct. 7, 2021 /PRNewswire/ -- Picture this:
Y2K fever is sweeping the nation,
trucker hats are the accessory of choice, and most importantly,
Smirnoff ICE is born! While we may not worry about Y2K anymore and trucker hats have – thankfully –
found their place in the back of our closets, some trends like
Smirnoff ICE don't go away.
Just like people 21+ celebrated the new millennium with Smirnoff
ICE in hand 21 years ago, the brand is here to celebrate their own
big 2-1 birthday in style: teaming up with actor and television
host Mario Lopez to give one adult
winner the ultimate gift: a cash prize of $10,000 to cover the cost of their Smirnoff ICE
for the next 21 years!
"My 21st birthday has come and gone, but I still love to have a
fun time, and what better way than with Smirnoff ICE," said
Mario Lopez. "Together we're giving
away enough cash so someone can stock their fridge with Smirnoff
ICE for 21 years, which is a pretty great birthday gift if you ask
me."
There has never been a better time than now to responsibly
celebrate life and make even the small moments feel big. Keep up
with a cultural icon by entering to win the Smirnoff ICE
#IFeel21Sweepstakes for a chance at the cash. If you're 21+ here's
how to enter:
- Follow @Smirnoff on Instagram
- Head to Mario Lopez's Instagram
page (@mariolopez) and on his post announcing the Smirnoff ICE
sweepstakes, like the post, tag a friend who is 21+ and use the
hashtag #IFeel21Sweepstakes
- Submit your entry by 11:59:59 p.m.
(ET) on October 10, 2021.
Subject to official rules accessible via the link below.
"We can all agree that Smirnoff ICE is timeless, but as an
iconic mainstay in culture we want to celebrate this monumental
birthday in a big way," said Lisa
Lee, Smirnoff ICE Brand Director. "We're remembering where
we came from while making every birthday feel like the best day
ever for many years to come."
For official rules on how to enter to win the cash equivalent of
the purchase of Smirnoff ICE for 21 years, please visit
www.smirnoff.com/en-us/smirnoff-ice-turns-21. NO PURCHASE
NECESSARY. U.S. only. Obtain friend's consent before
tagging. #IFeel21Sweepstakes hashtag required. Not
sponsored by Facebook/Instagram.
Please remember to celebrate every birthday responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since the
brand's inception in 1864. Over the years as the "Vodka for the
People," Smirnoff has changed the spirits game from inventing the
Moscow Mule to reimagining the vodka martini.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone and every
occasion. With a history of adding fun to any occasion, Smirnoff
helped define the flavored malt beverage category with the launch
of Smirnoff Ice 21 years ago. Today, Smirnoff has the US's
top-selling FMB 6-pack.i
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
the world's No. 1 selling Smirnoff No. 21 Vodka, the top-selling
line of flavors in North America,
the Smirnoff Zero Sugar Infusions line, and ready-to-serve flavored
malt beverages including Smirnoff Seltzer, Smirnoff Ice and
Smirnoff Ice Smash. From culturally relevant limited editions to
new innovations and zero sugar offerings, Smirnoff has always been
known for quality and affordability, and prides itself on having
something for everyone.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@2bsquaredcommunications.com
704-796-9992
Smirnoff
TAYLOR
Smirnoff@taylorstrategy.com
i Nielsen Total US xAOC+CONV L12WE 09/25/2021
View original content to download
multimedia:https://www.prnewswire.com/news-releases/smirnoff-ice-is-turning-21-and-teaming-up-with-mario-lopez-to-give-one-lucky-winner-smirnoff-ice-for-the-next-21-years-301395704.html
SOURCE Smirnoff