TIDMD4T4
D4T4 Solutions PLC
05 April 2019
D4T4 launch major new upgrade to its Celebrus Platform
which can deliver instant data in real time.
Sunbury-on-Thames, UK: 5 April 2019: Celebrus
(celebrus.d4t4solutions.com) the Customer Data Platform from
publicly quoted D4t4 Solutions plc (www.d4t4solutions.com) is
pleased to announce the launch of Celebrus version 9.
Celebrus version 9, the only Customer Data Platform that can
deliver instant data, gives large enterprises significant product
enhancements and interface developments that will provide
substantial operational benefits and efficiency savings to business
as well as supporting artificial intelligence
operationalisation.
Celebrus is used by global businesses in banking, insurance,
retail, travel, automotive and telco industries, collaborating with
leading industry partners to drive rapid transformation in customer
engagement programmes. Celebrus' unique ability to capture detailed
customer interaction data in combination with the instant data
capabilities introduced with version 9, enables clients to
personalise page content in milliseconds in response to specific
user behaviours and experiences.
The key features of Celebrus version 9 include:
Ø Re-engineered, lightweight code designed to deliver instant
data
Celebrus version 9 ships with a host of powerful new features,
including 30% less code to ensure optimised performance. This new
lightweight profile requires less infrastructure to run and enables
Celebrus to achieve the industry's lowest latency connections of
first party customer data, enabling enterprises to capture, create
and connect customer data within milliseconds, whilst maintaining
complete control with advanced security and compliance
features.
Ø Enhanced mobile data capture
Celebrus mobile capabilities have been extended to enable
additional gestures such as swiping and device orientation from
mobile apps to be captured. This valuable data provides a more
complete picture of customer interactions across all digital
channels which lead to the creation of even more in-depth customer
profiles.
Ø Operationalise artificial intelligence with real-time
scoring
Celebrus version 9 features connectors to Microsoft Azure
Machine Learning Studio and Openscoring Server which allows all
customer profile data to be connected to scoring servers. Celebrus
data can then be enriched by providing enhanced customer profile
information which can reflect their pattern towards specified
actions, which can lead to opportunities to activate customer data.
This can include:
-- Risk and fraud prevention
o Anomaly detection to identify and score suspicious
behaviour
o Automated suppression of purchase attempts for individuals
scored for anomalous activity
o Identity resolution for non-logged-in users using
probabilistic matching, using identity management scorecards
-- Marketing decisioning
o Identifying and scoring customers exhibiting strong buying
signals
o Leveraging propensity scores to operationalise
next-best-actions to deliver highly relevant, timely and tailored
offers
-- Credit screening
o Feeding profile data to a real-time credit scorecard running
in a scoring environment when customers exhibit potential
purchasing behaviour
o Enhancing Celebrus profile by returning credit score in
real-time
o Credit score threshold used to determine purchasing limits
Ø New interface enables role-based access
The Celebrus interface has been comprehensively redesigned for
version 9 to incorporate a new, highly customisable UI. This
enables role-based access to Celebrus product features based on the
technical proficiency levels of different user groups. Celebrus
customers can now intuitively configure the permissions that are
granted to different profiles of users from a range of business and
technical roles.
Commenting on this exciting product development, Matthew Tod,
Chief Data Officer at D4t4 Solutions plc, said:
"Celebrus version 9 features a revised architecture which has
been designed to deliver operational agility. It captures the
market's most complete picture of customer behaviour and experience
and the data is available instantly.
This major enhancement will give organisations the ability to
create better data with real time modelling and to optimise the
benefit they gain from real time interaction management and
next-best-action derived personalisation."
Please contact the data team on moreinfo@d4t4solutions.com to
discuss the benefits of implementing the Celebrus Customer Data
Platform or upgrading to version 9.
Editor's note
About D4T4
D4t4 Solutions (www.d4t4solutions.com) is ALL ABOUT THE DATA,
providing comprehensive products and services that drive value from
clients' data assets. D4t4 Solutions was established in 1985 and is
listed on the AIM market of the London Stock Exchange (stock code:
D4T4).
About Celebrus
Celebrus (celebrus.d4t4solutions.com) is the Customer Data
Platform from D4t4 Solutions plc. Celebrus captures the market's
most complete picture of customer behaviour and experience,
creating events and profiles in real-time for 1-to-1
personalisation and streaming analytics. Celebrus is quick and easy
to deploy and connects to industry-standard data applications for
customer insight and engagement. Celebrus also gives clients
complete control by enabling best-in-class privacy compliance and
flexible options for hosting data on-premise or securely in the
cloud.
For more information please contact:
Matthew Tod Joe Cripps
Chief Data Officer Product Marketing Manager
D4t4 Solutions plc D4t4 Solutions plc
Tel: +44 (0)1932 893333 Tel: +44 (0)1932 893386
E-mail: matthew.tod@d4t4solutions.com E-mail: joe.cripps@d4t4solutions.com
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END
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