Bango Launches Resale Technology with Amazon in India
January 15 2018 - 7:28AM
Business Wire
- Delivering Amazon Prime memberships to
customers through Airtel
Bango (AIM: BGO), the leading mobile payments company, has
expanded the use of its platform to provide resale and bundling
technology to Amazon, enabling customers to sign-up to Amazon Prime
in India through resellers that offer product bundles.
India’s largest mobile network operator, Bharti Airtel, is the
first to make Amazon Prime available as part of a bundled package
offered to its customers. Eligible customers can activate the offer
through the Airtel TV app, entitling them to enjoy the benefits of
a free one-year Amazon Prime membership.
The Bango Platform ensures that the moment the customer accepts
the service it becomes active and they receive uninterrupted access
for as long as they continue to subscribe. This launch represents a
new application of the Bango Platform to enable reselling at
scale.
“Bango partners have identified another way to meet customer
needs for instant, uninterrupted access to the best content and
services. Bundles and resale are a natural business model extension
for merchants wanting to increase customer reach”, commented Ray
Anderson, CEO, Bango. “This launch highlights the versatility
of the Bango Platform and strength of relationships that have seen
Bango take partners into new territories, for new types of goods
and services, through one, standard platform.”
This launch follows the successful launch of Direct Carrier
Billing (DCB) for Amazon retail customers in Japan (June 2017),
which then expanded to customers of Amazon Prime and Prime Student
membership programmes (November 2017).
About Bango
Bango is the standard platform chosen by leading global stores
to deliver mobile payments to everyone. As the next billion
consumers adopt their first smartphone and look for universal
payment methods, Bango will be there to unlock the world of apps,
video, music, games and other content that brings those smartphones
to life. Global stores plugging into the Bango Platform include
Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG), Samsung (005930:
Korea SE) and Microsoft (NASDAQ: MSFT). Bango also partners with
leading payment providers around the world to drive new users and
revenues through its industry-leading mobile payment solutions. For
more information, visit www.bango.com.
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Media contactBangoAnil Malhotra, CMOanil@bango.comTel:
+44 7710 480 377
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