Puzzle adventure Tile Mansion already engages thousands of
players and shows the highest ARPDAU in the portfolio.
STOCKHOLM, June 29,
2022 /PRNewswire/ -- MAG Interactive is excited to
announce that Tile Mansion, developed by MAG's Apprope studio, is
ready to proceed to global launch during the summer months.
Tile Mansion is a puzzle adventure with mahjong-inspired game
mechanics and a renovation and decoration theme. The game is
developed based on Word Mansion's game engine, where different
parts of the engine can be replaced in modules - for example with a
different basic mechanic - to be able to quickly test new
combinations of game categories on the market.
Tile Mansion was soft-launched in MAG's third quarter (March -
May) after positive results in several market tests. During Q3, the
game was developed further, new features were added, monetization
was improved and thanks to continued strong KPIs, user acquisition
(UA) could also be increased during the month of June. Tile Mansion
already engages thousands of players and generates approximately 4%
of MAG's daily revenue. In this early growth stage, the game also
shows the highest average revenue per daily active user (ARPDAU) of
all games in the portfolio.
"We are pleased that Tile Mansion is now ready for global
launch. What we have accomplished is the result of the passionate
work that our Apprope studio has put in together with other teams
at MAG. We will continue to add new content and accelerate UA
investments and plan to expand to more markets continuously
throughout the summer. We now count Tile Mansion as a growth game
for MAG and haven't been this excited about a game release since
the launch of Wordzee in 2019," says Daniel
Hasselberg, CEO of MAG Interactive.
For additional information, please contact:
Tove Bengtsson / Marketing Communications Manager
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