Samba TV Viewership Data Shows Audience More Than Doubling For Nevada Democratic Primary Presidential Debate, Highlighting Si...
February 20 2020 - 7:00AM
Viewership analysis by Samba TV, the leading provider of global TV
data and audience analytics, finds that 10.2 million US households
viewed the Nevada Democratic presidential debate on February 19.
This represents a 126% increase from the previous New Hampshire
debate. This was the largest debate audience so far in 2020.
This immediate analysis is derived from the Samba TV panel of
3.4 million US households and represents the most accurate
measurement of actual viewing habits of US households across both
linear television and OTT viewing.
The candidates came to make their final pitch to Nevada voters,
who will be heading to the final caucuses on Saturday, Feb. 22, but
voters from across the country tuned-in in large numbers to see New
York’s former mayor take the debate stage for the first time.
Empire State viewership over-indexed the national average by 28%.
DC’s political elite also tuned-in for the raucous debate with
viewership in the nation’s capital over-indexing the national
average by 62%.
“The Bloomberg effect was on full display in last night’s debate
as more than ten million households tuned in to see the former
mayor live, on stage, for his first debate performance,” said
Dr. Jeffrey Silverman, Director, Data Science & Analytics,
Samba TV. “Wednesday night’s debate experienced a massive increase
in viewership over the previous debate with more than twice as many
households watching the NBC News sponsored contest than the
previous NH debate. This was likely the largest debate
audience of the election and by far the largest audience in
2020. Voters in Bloomberg’s home state of New York tuned-in
in large numbers to hear from their former mayor with the state’s
viewership over-indexing the national average by 28%.”
Samba TV owns the world’s largest data and measurement
capabilities by having opt-in proprietary code on 26 million
connected televisions. The company’s US panel is 30 times
larger than legacy measurement providers and allows Samba to
analyze the data in far more granular and accurate ways that truly
represent actual US viewership behaviors.
About Samba TVSamba TV is a San Francisco-based
data and analytics company focused on a next-generation television
experience that helps viewers discover and engage with relevant
content, and enables brands and agencies to address and measure
that engagement effectively. Samba’s insights are built on the
world’s most comprehensive source of real-time viewership data
across broadcast, cable TV, OTT, and digital media. Through
software embedded in smart TVs, amplified by set-top boxes and
mapped to connected devices, Samba TV amplifies media investment
and activates cross-screen campaigns. For more information, please
visit platform.samba.tv and follow @Samba_tv.
Media Contacts:PR@Samba.tv