ZoomerMedia Limited (“ZoomerMedia”) (TSXV: ZUM)
announces that it has acquired all of the shares of
Freshdaily Inc. (“Freshdaily”)
,
owner and publisher of
blogTO, the leading digital
source for local Toronto news, culture, restaurant reviews, event
listings, and all the best the city has to offer. The acquisition
provides ZoomerMedia a local audience that is unrivaled in terms of
online and social media reach and engagement.
“Thus far we have been edging our analog radio, TV, and magazine
products and audiences into the digital domain,” says
ZoomerMedia Founder and CEO Moses Znaimer. “In
aggregate our digital properties today deliver over 50 million page
views a year. This acquisition will add 350 million+ such views
(and growing rapidly) and is also intended to kickstart a suite of
new, mobile-friendly, digital offerings that we will soon
announce.”
“I'm a known believer in the local. Zoomer Radio and Classical
FM already bring local news and life to the older demo. blogTO does
that for the younger cohorts. Together they make a complete
offering, for the public as well as the advertiser.”Founded in
2004, blogTO has established itself as a leading local publisher in
Canada across digital and social media platforms. Its web and
social media following across Instagram, TikTok, Facebook, Twitter
and other key social media platforms is unmatched in Canadian
media, as is its reach and brand awareness among the key Gen Z and
Millennial demographic in Toronto. “This sale represents an
exciting new chapter for blogTO,” says Tim Shore, Founder
of blogTO. “Combining our digital experience and
capabilities with the resources of ZoomerMedia will allow us to
quickly expand in ways that would not have been possible otherwise.
I particularly look forward to working with Moses and am confident
his unparalleled industry experience and creative vision will help
us grow and evolve in innovative and unexpected ways.”
Key transaction benefits for ZoomerMedia
- Brings in-house one of Toronto’s fastest-growing digital
publishers with leading audience market share and a demonstrated
history of audience and revenue growth;
- Adds nearly 3 million social media followers and 350 million+
page views of inventory a year;
- Introduces a new and younger demographic to the ZoomerMedia
fold, enabling a full spectrum offering to clients and
partners;
- Accelerates product development of daily digital video
content;
- Revenue and cost synergies expected from audience integration,
cross-selling and multi-platform offerings across online, radio,
TV, print and shows and conferences.
About ZoomerMedia Limited (TSXV: ZUM)Founded in
2008 by Moses Znaimer (Citytv, CP24, MuchMusic, Bravo! etc.),
ZoomerMedia is Canada's leading diversified multimedia company
devoted to creating content, services and experiences for Canada's
largest demographic - "Zoomers" or the 17.2 million Canadians aged
45plus - on all platforms: television, radio, print, digital, and
live events. ZoomerMedia’s television properties include VisionTV,
Canada’s only multi-faith specialty television service available in
8 million homes; ONETV: The Exercise and Entertainment Channel with
fitness programs to work out and dramas, soaps and popular movies
to wind down; JoyTV in Vancouver, Victoria, Surrey and the Fraser
Valley; and FAITHTV, the Nation's Faith Station. ZoomerMedia also
operates TVL Channel 5, a linear television channel guide available
to Rogers subscribers in Ontario and New Brunswick. ZoomerMedia’s
radio properties include The New Classical FM (96.3 FM in the
Greater Toronto Area/103.1FM in Eastern Ontario/102.9FM in Southern
Georgian Bay), English Canada’s only commercial all-classical music
radio service; and Zoomer Radio (AM740 and 96.7FM in Downtown
Toronto), playing The Original Greatest Hits. ZoomerMedia also
publishes ZOOMER Magazine, the largest paid circulation magazine in
Canada for the mature market, everythingzoomer.com - Canada’s
leading provider of online content targeting the 45plus
demographic, On The Bay Magazine, a regional lifestyle magazine
published quarterly for the 20 towns and villages of Southern
Georgian Bay, Ontario, and TONIC magazine, a freely-distributed
Toronto health and wellness magazine published six times a year.
ZoomerMedia's tradeshow and conference division operates the
Toronto and Vancouver ZoomerShow, Canada's largest annual lifestyle
expos and consumer shows for the 45plus, and produces Moses
Znaimer's 3-day ideaCity conference. Both ZoomerMedia and CARP are
located in The ZoomerPlex, a 2.6-acre state-of-the-art production
and live event complex in Toronto's Liberty Village. For more
information, visit zoomermedia.ca.About Freshdaily
Inc.
Freshdaily Inc. is the owner and publisher of blogTO. Founded in
2004 by Tim Shore, blogTO has established itself as a leading
digital media brand in Canada and a popular source for info about
local news, culture, restaurants and things to do in Toronto. In
2021, the site realized more than 350 million page views and
reached over 6 million users a month. blogTO has one of the most
popular Canadian media accounts on TikTok with over 360,000
followers and more than 2.5 million followers across other key
social media platforms. The company is based in
Toronto.Media contact:Leanne WrightSenior VP,
CommunicationsZoomerMedia Limited+1
416-886-6873leanne@zoomer.ca
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