iPerceptions Releases Automotive Industry Report Q3 2011
November 30 2011 - 1:02PM
Marketwired
iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused
Voice of Customer (VoC) analytics based on actual visitor feedback,
today announced the release of its Automotive Industry Report for
Q3 2011. The report found that more automotive website visitors
came to research price and fewer came to research vehicle features
than in the previous quarter, which suggests increasing price
sensitivity from buyers.
The report also found that purchase decision-making has
lengthened and fewer visitors were close to making a purchase in Q3
2011. Specifically, those seeking to purchase a new vehicle in the
next 3 months decreased from 34.0% in Q2 2011 to 32.8%. This
decrease was accompanied by an increase in visitors who were
further out in the purchase process, such as buyers looking to
purchase in 6 months or more, which grew from 33.8% to 34.6%.
"The recent European dept crisis rattled U.S. consumers and
likely a key factor causing the change in automotive purchasing
patterns this past quarter," said Claude Guay, President and CEO of
iPerceptions. "Enhanced price sensitivity and longer purchase
horizons mean that automotive websites need to ensure that pricing
information is communicated to visitors in a clear and concise
manner. This will not only meet the needs of an important segment
of visitors, but also help boost overall satisfaction for all
visitors."
Data from the report shows the proportion of visitors who came
to research price increased from 29.3% in Q2 2011 to 30.3% in Q3
2011. Conversely, the share of visitors who came to research
features fell from 29.7% to 28.1% during the same time period.
The report analyzes real-time feedback from nearly 50,000 people
visiting 20 North American automotive brand websites and nearly
6,000 people visiting 72 international automotive retail websites
to identify the most important issues and trends facing the
industry.
Data contained in the Automotive Industry Report for Q3 2011
represents aggregated information obtained from iPerceptions'
webValidator and 4Q Suite surveys. The full report can be found on
the iPerceptions website at
www.iperceptions.com/resource-center.
About iPerceptions iPerceptions is the
leader in web-focused Voice of Customer analytics, using advanced
intercept surveys to gather feedback from representative samples of
actual visitors. Its webValidator Continuous Listening solution and
4Q Suite solution turn millions of data points into
easy-to-understand strategic and tactical decision support, while
its Web Analytics Solution Profiler (WASP) provides superior web
analytics quality assurance. iPerceptions' clients include
well-known brands such as Mercedes-Benz, BMW, MINI, General Motors,
Ford, Chrysler, Honda, Mazda, Hyundai and Volkswagen. For more
information, please visit www.iperceptions.com.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this press release.
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this document are the properties of their respective
owners.
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Media Contact Barbara Reichert Reichert Communications,
LLC 650-548-1002 Email Contact
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