iPerceptions Releases Automotive Industry Report Q2 2011
September 06 2011 - 1:46PM
Marketwired
iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused
Voice of Customer (VoC) analytics based on actual visitor feedback,
today announced the release of its Automotive Industry Report for
Q2 2011. Although spotty demand and cautious spending by consumers
are contributing to a delayed recovery in the automotive industry,
the report shows imminent vehicle purchases are on the rise.
Throughout the first 6 months of the year, overall U.S. sales
have been projected at less than 13 million vehicles for the entire
year. Despite being a considerable improvement over the 11.6
million vehicles sold in 2010, it is not the recovery that many had
anticipated.
"The economy continues to drag and enthusiasm for purchasing new
cars isn't as great as automakers would like," said Claude Guay,
President and CEO of iPerceptions. "Still, in Q2 there was an
increase in the number of website visitors planning to purchase
within a month. Even a modest improvement is noteworthy at a time
when inventory levels are low, unemployment is high and purchase
incentives are unimpressive."
iPerceptions' report shows that a greater proportion of visitors
were close to making a purchase in Q2 2011. Specifically, those
looking to make a purchase within the next month increased from
14.1% in Q1 to 15.1% in Q2. This increase was accompanied by a
reduction in the proportion of visitors who reported being further
out in the purchase process in Q2, i.e. looking to purchase in 6
months or more, from 34.6% in Q1 to 33.8% in Q2.
Other important findings from the report include:
- Visitors' overall task completion increased from 69.8% in Q1
2011 to 72.0% in Q2 2011; task completion for visitors who came to
research price increased from 67.9% to 71.8%.
- The percentage of visitors who said they plan to purchase
within a month increased from 14.1% in Q1 2011 to 15.1% in Q2
2011.
- The interest in luxury vehicles increased from 23.7% in Q1 2011
to 27.1% in Q2 2011; luxury vehicle interest increased from 18.3%
in Q2 2011.
- Interactive tools was, for the first time, the website
attribute that had the greatest influence on in-market visitors'
overall experience.
The report analyzes real-time feedback from more than 50,000
people visiting 20 North American automotive brand websites and
nearly 10,000 people visiting 91 international automotive retail
websites to identify the most important issues and trends facing
the industry.
Data contained in the Automotive Industry Report for Q2 2011
represents aggregated information obtained from iPerceptions'
webValidator and 4Q Suite surveys. The full report can be found on
the iPerceptions website at
www.iperceptions.com/resource-center.
About iPerceptions iPerceptions is a
leading web-focused Voice of Customer analytics provider. Its
webValidator Continuous Listening solution, 4Q Suite solution, Web
Analytics Solution Profiler (WASP) and proprietary iPerceptions
Satisfaction Index (iPSI) turn millions of data points into
easy-to-understand strategic and tactical decision support for
website marketers. iPerceptions' clients include well-known brands
such as Mercedes-Benz, BMW, MINI, General Motors, Ford, Chrysler,
Honda, Mazda, Hyundai and Volkswagen. For more information, please
visit www.iperceptions.com.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this press release.
All trademarks and registered trademarks in
this document are the properties of their respective
owners.
Media Contact Barbara Reichert Reichert Communications,
LLC 650-548-1002 Email Contact
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