iPerceptions and AT Internet Raise the Bar on Web Analytics Quality Assurance
March 14 2011 - 8:00AM
Marketwired
eMetrics Marketing Optimization Summit -
iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused
Voice of Customer (VoC) analytics-based on actual visitors, and AT
Internet, a web analytics solution provider, today announced a
partnership that will bring the quality of website analytics to a
new level. As a result of the partnership, iPerceptions WASP will
have tighter integration with AT Internet AnalyzerNX -- offering
superior web analytics tag detection and diagnostic capabilities to
online marketers.
A survey of 800 organizations revealed that almost two thirds
(63 percent) of respondents say they experience conflicting
information from different sources of online measurement data.
(Source: Online Measurement and Strategy Report 2009,
Econsultancy.com, June 2009)
A critical aspect of ensuring the accuracy of web analytics
reports is identifying whether web analytics tags are correct and
working properly. Yet most websites do not have this combined
capability. The integration of Analyzer NX with WASP provides
marketers with diagnostic capabilities that not only identify
missing tags, double tags and flash events, but go a step further
and confirm that the data is being sent in accordance with
partners' specifications -- thus raising the bar in web analytics
tag fault detection.
"Having data without the confidence that it is accurate is
almost as bad as having no data at all," says Claude Guay,
President and CEO of iPerceptions. "Our partnership with AT
Internet will provide online marketers with a web analytics
solution that delivers insight based on the most reliable
information."
"Online marketers will now have an easy-to-use site performance
and traffic management solution with unprecedented diagnostic speed
and accuracy," says Mathieu Llorens, CEO of AT Internet. "We're
confident that our clients will find this unique combination to be
extremely valuable."
AT Internet is a member of the iPerceptions WASP Partner
Program, which aims to enhance tag diagnostic capabilities by
gaining a deep understanding of the specific issues that affect
each individual partner. WASP partners benefit from a custom
interface in order to leverage the power of their brand. Companies
interested in participating in this program can contact
info@webanalyticssolutionprofiler.com for more information.
About WASP The WASP product line provides
website owners with powerful tools to improve web analytics
implementation. With lightning-fast speed and accuracy, WASP can
detect over 300 different analytic solutions running on any web
page or website, which can save companies a huge amount of time
wading through source code. WASP can produce detailed reports for
advanced drill-downs, page comparisons and solution comparisons.
WASP also allows companies to find competitive information
instantly, including SEO information, website traffic, page views
and external links. For more information, please visit
www.webanalyticssolutionprofiler.com.
About AT Internet AT Internet is a leading
independent web and mobile analytics solution provider, established
in 1995 and with offices in 10 countries worldwide. AT Internet
prides itself on its customer centric approach and is able to boast
3,500 clients many of whom are widely recognized brands. Currently
measuring 350,000 websites, AT Internet has several awards and
distinctions to its name including the 2009 Platinum Distinction
for European Seal of e-Excellence 2009 awarded at CeBIT in
Hannover, these distinctions underpin AT Internets core values of
trust and integrity. AT Internet offers a robust and reliable best
of breed SaaS web and mobile analytics platform and partners with
industry leaders to offer a complete solution to enhance marketing
intelligence and business effectiveness. For more information,
please visit www.atinternet.com.
About iPerceptions Perceptions is a
leading web-focused Voice of Customer analytics provider. Its
webValidator Continuous Listening solution, 4Q Suite solution, Web
Analytics Solution Profiler (WASP) and proprietary iPerceptions
Satisfaction Index (iPSI) turn millions of data points into
easy-to-understand strategic and tactical decision support for
website marketers. iPerceptions' clients include such well-known
brands as Dell, InterContinental Hotels, General Motors, Canadian
Tire, Hyundai, LG Electronics, Choice Hotels International, BMW and
Monster Worldwide. For more information, please visit
www.iperceptions.com.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this press release.
All trademarks and registered trademarks in
this document are the properties of their respective
owners.
Media Contact Barbara Reichert Reichert Communications,
LLC 415-248-0230 x7012 Email Contact
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