LOUISVILLE, Ky., May 1, 2020 /PRNewswire/ -- In honor of Mother's
Day, KFC announced that it is launching a virtual Mother's Day
experience on Messenger from Facebook for families who may not be
able to celebrate together this year amidst the COVID-19 pandemic
challenges. In a time when holidays shouldn't feel like any other
day, KFC has created an opportunity for family and friends to share
a fun and personalized video chat dinner invitation with mom to
make her feel extra special and, most importantly, feel connected
to those she loves.
Since 1952, KFC has been bringing families together for Mother's
Day with a bucket of the Colonel's famous fried chicken, and this
year should be no different, even if the dinner table is shared
virtually. With nearly 400,000 buckets of chicken sold on
Mother's Day each year, KFC wants to make it easy for you to
continue the tradition. Now, via Messenger, mom can enjoy a KFC
meal and see her family through a familiar and easy-to-use platform
without leaving the comfort of her home, courtesy of the
Colonel.
Here's How it Works: Beginning May
1, families and friends can visit KFC's Facebook page to
send their loved ones a custom invitation to share a Mother's Day
meal together, virtually. Through this unique and simple, one-stop
experience, users can interact with the Colonel himself to
coordinate a meal time, personalize their invitation with mom's
name and a family photo, and receive fun reminders to connect with
mom via Messenger video chat on Mother's Day. With eight users
visible at a time and endless sticker selections and effects, the
Messenger experience is the one-click video chat everyone can
enjoy.
"Lately the days are all running together, so it is challenging
to figure out how to make Mother's Day a bit more special," said
Andrea Zahumensky, chief marketing
officer, KFC U.S. "For almost 70 years, KFC has been a Mother's Day
staple for families across the U.S., so we wanted to find a way to
help connect loved ones over a shared meal and celebrate mom even
in these unique circumstances. Through this virtual experience and
free delivery, the Colonel has everything covered this Mother's
Day, except maybe the dishes."
Messenger from Facebook enables people to easily connect with
the moms in their lives, even when they cannot physically be
together and, notably, Messenger video call usage has significantly
increased over the last couple of months, especially group video
calls. Providing simple, unlimited and free video group
calls across its network of over one billion users, people can also
connect with their moms via a desktop app on macOS and
Windows.
For those celebrating Mother's Day at home apart, you can give
the gift of sharing a meal with mom that she doesn't have to cook
or clean up. And for a limited time, KFC is offering free delivery
on orders over $20 (before taxes,
tips, and fees). So, send mom a classic KFC $20 Fill Up to enjoy during your (virtual) date,
or send her food for today and tomorrow, with a $30 Fill Up. Fans looking to order mom her
Mother's Day meal can visit kfc.com before gathering around the
table to celebrate.
*No purchase necessary to participate in the virtual
Messenger Mother's Day experience. See terms and conditions for
free delivery on orders of $20 or
more.
About KFC's COVID-19 Response Efforts
At KFC, the
health and safety of our restaurant employees and customers is our
number one priority and, in the wake of COVID-19, KFC U.S. has made
several commitments to support our people, communities, and
franchisees to keep everyone safer while working at or visiting one
of our more than 4,000 KFC restaurants across the U.S. Through
increased safety measures such as the distribution of thermometers,
masks, counter shields and drive-thru extender payment pads, to
giving away one million pieces of Kentucky Fried Chicken to local
communities, donating $400,000 to
Blessings in a Backpack to help keep children across the country
fed, and providing relief to franchisees, we believe it's more
important than ever to give back in this time of need, and we're
proud to work alongside our KFC franchisees and restaurant teams to
do so. For more information about KFC's efforts to support
franchisees, employees and customers during the coronavirus
pandemic, please visit www.kfc.com/coronavirus.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain. KFC specializes in Original Recipe®,
Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders,
Hot Wings®, Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand
prepared chicken sandwiches, biscuits and homestyle side items.
There are over 23,000 KFC restaurants in over 140 countries and
territories around the world. KFC Corporation is a subsidiary of
Yum! Brands, Inc., Louisville, Ky.
(NYSE: YUM). For more information, visit www.kfc.com. Follow
KFC on Facebook (www.facebook.com/kfc), Twitter
(www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).
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SOURCE KFC