Yum! Brands Launches World Hunger Relief Effort with Global Spokesperson Christina Aguilera in New Public Service Announcement
September 29 2015 - 12:02PM
Business Wire
Aguilera Spotlights Recent WFP Humanitarian
Trip to Ecuador to Raise Awareness and Funds for 795 Million Hungry
Worldwide
Yum! Brands (NYSE: YUM) announced today the launch of its annual
World Hunger Relief effort featuring multi-Grammy Award winner and
international superstar Christina Aguilera in a new public service
announcement (PSA).
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150929006515/en/
Multi-Grammy Award winner Christina
Aguilera and Jonathan Blum, Chief Public Affairs Officer of Yum!
Brands, serve food to children in Ecuador through the United
Nations World Food Programme’s (WFP) school feeding program.
Aguilera was on a humanitarian trip in Ecuador last week filming a
new PSA for Yum! Brands World Hunger Relief effort that raises
awareness, volunteerism and funds for WFP and other hunger relief
agencies. Visit www.HungertoHope.com to learn more and donate.
(Photo: ROBB DiPPLE, HILTON MEDIA GROUP)
According to the United Nations World Food Programme (WFP),
there are 795 million people around the world who suffer from
chronic hunger. Yum! Brands’ World Hunger Relief effort is the
world’s largest private sector hunger relief initiative spanning
more than 125 countries, over 41,000 KFC, Pizza Hut and Taco Bell
restaurants and 1.5 million associates. The initiative began in
2007 in an effort to raise awareness, volunteerism and funds for
the WFP and other hunger relief agencies.
The new PSA includes footage from Aguilera’s recent WFP
humanitarian trip to Ecuador where she witnessed the effects of
hunger first hand and helped beneficiaries of WFP’s nutrition
programs. Aguilera met with local refugee families and served food
to hungry children who often times receive just one meal a day
through WFP’s school feeding program. The PSA will air online later
this fall.
In addition to the new PSA, Aguilera raises awareness for the
global hunger issue through World Hunger Relief posters at KFC,
Pizza Hut and Taco Bell restaurants, plus online efforts including
the campaign’s website, HungertoHope.com. She has served as a
volunteer spokesperson for World Hunger Relief since 2009 where her
participation has helped raise millions for WFP and other hunger
relief agencies. She also serves as an “Ambassador Against Hunger”
for WFP where she has traveled on several relief trips with
them.
“I’ve visited WFP relief sites in Ecuador, Rwanda, Haiti, and
Guatemala and they are life changing experiences,” said Aguilera.
“While I’ve witnessed tremendous need, I’ve also seen the joy from
mothers and their children as they’re served a meal through WFP. My
goal with Yum! Brands World Hunger Relief is to inspire as many
people as possible to donate to the cause and become part of the
solution. Just $1 will provide a school meal for four children in
developing countries.”
“We’re on a mission to Feed the World by making a difference in
global hunger,” said Greg Creed, Chief Executive Officer, Yum!
Brands. “We’re thankful to WFP for their life-saving efforts in
developing countries and to Christina Aguilera for using her voice
to raise awareness about this critical issue. I’m also proud of the
hard work and passion of our associates and franchisees around the
globe who raise funds, food donations and volunteer in their local
communities for hunger relief.”
“We are grateful for Yum! Brands’ partnership and the enthusiasm
they share with millions of their customers who join our movement
every year to end global hunger,” said Ertharin Cousin, Executive
Director of WFP. “With their support, WFP is able to continue
providing life-changing food assistance to those in need and make
progress toward the global goal of zero hunger by 2030.”
Since 2007, Yum! Brands’ World Hunger Relief effort has raised
more than $600 million for WFP and other hunger relief
organizations and provided 2.4 billion nutritious meals for those
in need. Every U.S. dollar raised goes directly toward WFP’s
operations to fight hunger worldwide, mostly to disaster relief and
school meals programs. Just one U.S. dollar provides meals to four
hungry children at school. Consumers can visit HungertoHope.com,
donate in KFC, Pizza Hut and Taco Bell restaurants worldwide or
text “WHR” to 90999 in the U.S. to make a donation.
Yum! also addresses hunger in the U.S. through its Harvest
program. Since 1992, the Company’s brands have contributed more
than 176 million pounds of food to over 3,000 nonprofit
organizations for those at risk of hunger in the U.S. Since its
launch over two decades ago, Yum! Harvest has become the largest
prepared-food donation program in the world. The Company continues
to expand the program globally.
Join the movement at #FeedtheWorld @yumbrands.
Yum! Brands, Inc., based in Louisville, Kentucky, has over
41,000 restaurants in more than 125 countries and territories. Yum!
is ranked #228 on the Fortune 500 List with revenues of over $13
billion in 2014 and is one of the Aon Hewitt Top Companies for
Leaders in North America. The Company's restaurant brands - KFC,
Pizza Hut and Taco Bell - are the global leaders of the chicken,
pizza and Mexican-style food categories. Outside the United States,
the Yum! Brands system opens over five new restaurants per day on
average, making it a leader in international retail
development.
The World Food Programme is the world's largest humanitarian
agency fighting hunger worldwide, delivering food assistance in
emergencies and working with communities to improve nutrition and
build resilience. Each year, WFP assists some 80 million people in
around 80 countries.
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Yum! Brands, Inc.Virginia Ferguson, 502-874-8200
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