BCW and Legendary Entertainment Firm BWR Launch New Suite of Entertainment Offerings
August 13 2019 - 3:00PM
Business Wire
Eric Green Promoted to BWR President
Sunny Jenkins Joins BWR as Chief Growth
Officer
BCW (Burson Cohn & Wolfe), a leading global communications
agency, today announced the introduction of BCW Entertainment, a
new suite of entertainment offerings designed to move people and
build brands through pop culture. BCW Entertainment is powered by
Beverly Hills-based BWR, a leading entertainment firm and member of
BCW Group that has honed its expertise over the past four
decades.
“In today’s world, gaining attention and influence is becoming
more complex,” said Donna Imperato, Global CEO, BCW and CEO, BCW
Group. “A smart entertainment strategy will attract people as they
go about their lives, attending events and through movies, music,
podcasts and the social content that they consume. The brand
becomes part of their lives when they least expect it. When
combining the specialized expertise of BWR with the data, content
and creative power of BCW, we will deliver an unparalleled
entertainment offering for our clients.”
BCW Entertainment will be led by veteran entertainment industry
leader Eric Green, who is being promoted to president of BWR,
effective immediately. Green will partner with Sunny Jenkins, who
recently joined BWR in the newly created role of Chief Growth
Officer. BWR provides insider access to the entertainment industry,
leading talent and its top creative minds to give clients an
instant advantage. The firm currently represents television and
digital networks, content creators, red-carpet events and more than
150 personalities across film, TV and music.
“Eric is widely recognized as an expert in the corporate
entertainment, celebrity and lifestyle arenas,” Imperato continued.
“I am confident he is the right person to lead BCW Entertainment
and further build BWR.”
“We have a bold ambition to deliver the industry’s most
comprehensive suite of entertainment offerings to brands across
sectors,” said Green. “Through BCW Entertainment, we help brands
develop insight-driven entertainment strategies – across audience
passion points – so they become a part of the cultural conversation
and connect with people in a genuine way.”
BCW Entertainment’s offerings include:
- Entertainment Marketing Strategy: Develop data- and
insight-driven strategies – across a range of audience
passion-points – that create brand awareness, relevance and
differentiation.
- Strategic Content Integration: Identify pre-production
opportunities to insert brands and their marketing campaigns into
popular content.
- Partnership Strategy & Activation: Recommend,
negotiate and bring to life integrated sponsorships and
partnerships, creating access that “lowers the velvet rope” for
clients.
- Experiential Event Planning & Management: Plan and
execute a wide range of branded activations, including premieres,
award shows, red carpets, junkets, street teams and more.
- Talent & Influencer Procurement: Connect brands to
the right talent and influencers to serve as powerful brand
ambassadors.
- Product Seeding: Put products in the hands of target
celebrities, stylists and other influencers to make them overnight
“must-haves.”
- Entertainment & Lifestyle Media Relations: Shape and
place clients’ stories in the online/offline outlets that
matter.
- Communications Strategy for Entertainment Companies:
Help studios, producers and other industry players stand out and
navigate category disruption, driven by technology, new content
delivery models, and the dominant social issues of our time.
Prior to becoming president of BWR, Green led BWR’s
entertainment division, overseeing its talent, filmed
entertainment, and digital and social media departments, with
clients including major media brands and brands in the automotive,
hotels & resorts, and vision care industries.
Jenkins will focus on overall agency growth, building the new
entertainment offering and the lifestyle, fashion and beauty
businesses. Jenkins has vast experience across a breadth of
industries including fashion, accessories, jewelry, retail, spirits
and philanthropy. She joins BWR from HL Group, where she most
recently served as Executive Vice President and client lead for all
West Coast relationships including clients in the fashion, food
& beverage, high-end retail and hotel industries. Prior, she
served as Vice President of Global Public Relations, Events and
Partnerships for BCBGMAXAZRIA Group.
BCW Entertainment will be led out of Los Angeles and supported
by a global team located across BCW’s five regions: North America,
Latin America, Europe & Africa, Asia-Pacific and the Middle
East.
About BWR
Headquartered in Beverly Hills and New York, BWR has waged
innovative campaigns aimed at consumer and business audiences for
40 years. For more information, visit www.bwr-pr.com.
About BCW
BCW (Burson Cohn & Wolfe), one of the world’s largest
full-service global communications agencies, is in the business of
moving people on behalf of clients. Founded by the merger of
Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and
data-driven creative content and integrated communications programs
grounded in earned media and scaled across all channels for clients
in the B2B, consumer, corporate, crisis management, CSR,
healthcare, public affairs and technology sectors. BCW is a part of
WPP (NYSE:WPP), a creative transformation company. For more
information, visit www.bcw-global.com.
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Media: Catherine Sullivan Phone: 212.601.3205
Email: Catherine.Sullivan@bcw-global.com
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