WPP: Grey Group Buys Majority Stake in China's Easycom Group
July 14 2016 - 4:33AM
Dow Jones News
LONDON--Advertising giant WPP PLC (WPP.LN) said Thursday its
wholly-owned operating company Grey Group has bought a majority
stake in Easycom Group, a social marketing agency in China, for an
undisclosed sum.
Founded in Shanghai in 2006, Easycom employs more than 40 people
and specializes in key opinion leader management, social content
creation and campaign management, social to offline event
activation, media relations and crisis management.
-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749
(END) Dow Jones Newswires
July 14, 2016 04:18 ET (08:18 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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