Unilever Buys Premium Italian Ice Cream Brand Grom
October 01 2015 - 12:12PM
Dow Jones News
By Saabira Chaudhuri
LONDON--Unilever PLC (ULVR.LN) has bought premium Italian ice
cream brand Grom, adding to a string of deals the consumer goods
company has recently struck as it attempts to reshuffle its mix of
brands.
Unilever's acquisition of Grom--which has over 60 gelato stores
around the world and describes itself as using no flavorings,
colors, preservatives or emulsifiers--comes after the company in
December bought Talenti, a Minneapolis-based ice cream company that
makes flavors like Sea Salt Caramel and Sicilian Pistachio.
Terms of the deal weren't disclosed.
The company has been working to improve margins in its ice cream
unit by launching extensions of its Magnum and Ben & Jerry's
ranges and focusing on targeting customers for out-of-home
occasions, where they are more likely to spend money on expensive
ice cream than when in a supermarket.
In addition to ice cream, Unilever has been pushing aggressively
into the more upscale range of skincare products. Since March it
has bought four premium skin-care brands--Murad, Dermalogica, Kate
Somerville and REN--that sell at drugstores and specialty-retail
locations like professional salons and spas. Last year, the
consumer-goods giant created a prestige division, which sells
high-end cosmetics and personal-care products.
Write to Saabira Chaudhuri at saabira.chaudhuri@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
October 01, 2015 11:57 ET (15:57 GMT)
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