ORLANDO, Fla., Nov. 18, 2020 /PRNewswire/ -- Today,
Tupperware Brands (NYSE:TUP) has announced a partnership with
TerraCycle's circular reuse platform Loop, aimed at eliminating
waste and greatly improving the delivery, design and features of
products. This partnership is intended to launch in 2021, initially
offering to consumers across the United
States the ability to purchase products from leading
consumer brands and retailers packaged in durable, reusable
Tupperware® products.
Aligned in the collective mission to reduce waste through a
circular recycling system, the collaboration will provide a new
packaging offering for Loop while advancing Tupperware's No Time to
Waste® initiative to significantly reduce single-use plastic and
food waste by 2025. Tupperware is the first reusable plastic
container brand partner for Loop, adding to the platform's
catalogue of reusable glass and metal containers. Due to the
strength, resilience and weight characteristics of reusable plastic
solutions and Tupperware's experience and knowledge in engineered
resin and sustainable plastics technology, Loop's brand partners
will have the opportunity to access enhanced options to package,
store and ship products to U.S. consumers through a collaboration
with Tupperware.
"From our start nearly 75 years ago, Tupperware has been the
leader in reusable, environmentally friendly and long lasting
products in homes around the world," said Patricio Cuesta, President of Commercial
Worldwide at Tupperware Brands. "By teaming up with Loop, we are
excited to use our knowledge in product design and reusability to
contribute to the circular recycling model. This partnership also
allows us to learn more on how to address single-use plastic in the
packaging of our own products to make it more sustainable for the
future. We look forward to teaming up with other brands to
collectively work to nurture a better future for our planet and
communities by finding solutions to reduce waste across consumer
touch points."
Loop is a global reuse platform that partners with brands and
retailers with the objective of shifting from a disposable to a
durable supply chain where manufacturers own their packaging in the
long term. In this model, consumers do not own the package yet they
own the product within. Products available on the Loop platform are
packaged and shipped directly to consumers in a specially designed
tote. Once used, products are retrieved through free at-home
pickup, then cleaned, refilled and reused – creating a
first-of-its-kind circular packaging system. In 2021, along with
online shopping, Loop customers will be able to participate in Loop
at its retail partners in-store locations.
"We couldn't have a more qualified partner than Tupperware to be
our first plastics container brand partner," said TerraCycle and
Loop CEO Tom Szaky. "Their long
heritage and knowledge in durable, reusable product development
makes them a valuable resource to our partners who are looking to
improve the design and functionality of their packaging."
The partnership with Loop marks Tupperware's latest commitment
to advancing circular economy efforts. In 2019, Tupperware launched
"No Time to Waste®," its commitment to significantly reduce plastic
and food waste by 2025. Since then, Tupperware has partnered with
key organizations dedicated to a circular economy, by becoming a
signatory of the Ellen MacArthur Foundation's and UNEP's New
Plastics Economy Global Commitment, and sponsored organizations
like the National Park Foundation to advance efforts to educate
park visitors about the benefits of using reusable, functional
products to support waste-free adventures. Tupperware has also
expanded its ECO+ material line by testing new innovations such as
bio-based material to add to the portfolio of material derived from
circular polymers.
Learn more about Tupperware's No Time to Waste® commitment at
www.sustainability.tupperwarebrands.com.
About Tupperware Brands Corporation
Tupperware Brands
Corporation (NYSE: TUP) is a leading global consumer products
company that designs innovative, functional and environmentally
responsible products that people love and trust. Founded in 1946,
Tupperware's signature container created the modern food storage
category that revolutionized the way the world stores, serves and
prepares food. Today, this iconic brand has more than 8,500
functional design and utility patents for solution-oriented kitchen
and home products. With a purpose to nurture a better future,
Tupperware® products are an alternative to
single-use items. The Company distributes its products into nearly
80 countries primarily through independent representatives around
the world. For more information, visit Tupperwarebrands.com or
follow Tupperware on Facebook, Instagram, LinkedIn and
Twitter.
About Loop
Loop is an initiative from
TerraCycle, www.terracycle.com, an innovative waste management
company whose mission is to Eliminate the Idea of Waste®. Operating
nationally across 20 countries, TerraCycle partners with leading
consumer product companies, retailers, cities, and facilities to
recycle hard to recycle waste. Loop has been designed to addresses
the issue of waste at its source by providing consumers a circular
shopping platform while encouraging manufacturers to own and take
responsibility for their packaging on the long term.
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SOURCE Tupperware Brands Corporation