Tiffany & Co. and Whitney Museum Forge a Long-Term Partnership in Support of the Whitney Biennial Through 2021
April 08 2015 - 8:37AM
Business Wire
Tiffany & Co. today announced that it has signed a long-term
partnership agreement with the Whitney Museum of American Art to be
the lead sponsor of the Whitney Biennial, the foremost exhibition
of contemporary American art with an illustrious history of
discovering new artists.
The agreement calls for Tiffany to sponsor the next three
biennials in 2017, 2019 and 2021. The 2017 exhibition will be the
first held in the new Whitney Museum, designed by celebrated
architect Renzo Piano and set to open at 99 Gansevoort Street in
Manhattan’s Meatpacking District, on May 1, 2015.
"Tiffany, like the Whitney, was born of a spirit of innovation
and devotion to creativity, so to partner with the Museum at this
exciting moment in its history, is significant for both these great
New York City institutions,” said Frédéric Cumenal, chief executive
officer of Tiffany & Co. “Through our support of the Biennial,
we are thrilled to champion the Museum’s mission to give emerging
artists and their work high-level exposure on a global scale, while
continuing our century-old tradition of supporting cultural
experiences that create meaningful conversations and bring new
ideas in art, design and popular culture to the forefront.”
“The Whitney is delighted to partner with Tiffany to present the
next three Whitney Biennials, beginning in 2017. For more than
eighty years, the Biennial has been a testament to the Museum’s
commitment to contemporary artists and art-making. The Biennial is
world-renowned for encapsulating the spirit and creativity of the
artists of our time. We applaud Tiffany’s history of supporting
American innovation and imagination, and look forward to this next
exciting chapter of the Biennial in the Museum’s new building,”
said Adam D. Weinberg, the Whitney’s Alice Pratt Brown
Director.
A sponsorship of such duration is unprecedented for Tiffany and
reflects the shared commitment of two great American institutions,
whose founders were dedicated to art and the pursuit of
originality. Gertrude Vanderbilt Whitney, who founded the museum in
1930, was a passionate advocate for American artists, seeking out
works that she felt had both significance and beauty. Charles Lewis
Tiffany established America’s leading design and luxury brand in
1837 and with it, a commitment to New York’s cultural treasures. He
was a founding trustee of The Metropolitan Museum of Art; and on
behalf of Mr. Tiffany, financier J.P. Morgan purchased the minerals
and gemstones from the jeweler’s historic exhibit at the 1889 Paris
World’s Fair and donated them to the American Museum of Natural
History. The company has continued this tradition with support for
the Museum of the City of New York and Museum of Arts and Design,
among many other institutions around the world.
About Tiffany
Tiffany is the internationally-renowned jeweler founded in New
York in 1837. Through its subsidiaries, Tiffany & Co.
manufactures products and operates TIFFANY & CO. retail stores
worldwide, and also engages in direct selling through Internet,
catalog and business gift operations. For additional information,
please visit www.tiffany.com or call our shareholder information
line at 800-TIF-0110.
About the Whitney
The Whitney Museum of American Art, founded in 1930 by the
artist and philanthropist Gertrude Vanderbilt Whitney (1875−1942),
houses the foremost collection of American art from the twentieth
and twenty-first centuries. Mrs. Whitney, an early and ardent
supporter of modern American art, nurtured groundbreaking artists
at a time when audiences were still largely preoccupied with the
Old Masters. From her vision arose the Whitney Museum of American
Art, which has been championing the best art of the United States
for more than eighty years. The core of the Whitney’s mission is to
collect, preserve, interpret, and exhibit American art of our time
and serve a wide variety of audiences in celebration of the
complexity and diversity of art and culture in the United States.
Through this mission and a steadfast commitment to artists
themselves, the Whitney has long been a powerful force in support
of modern and contemporary art and continues to help define what is
innovative and influential in American art today.
Tiffany, Tiffany & Co., and T&CO. are trademarks of
Tiffany and Company and its affiliates.
Tiffany & Co.Carson Glover,
212-277-5917carson.glover@tiffany.com
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