Teradata Announces General Availability of Vantage Customer Experience
April 29 2020 - 9:00AM
Business Wire
Partners with
Celebrus to Deliver Personalized Experiences Across All Customer
Interactions to Drive Incremental Revenue and Lower the
Cost-to-Serve
Teradata (NYSE: TDC), the cloud data and analytics company,
today announced that Vantage Customer Experience (CX) is now
generally commercially available. Vantage CX helps brands deliver
relevant, personalized experiences in real time, across all
customer interactions and touch points. By partnering with Celebrus
and integrating real-time interaction data into Vantage CX,
Teradata customers can instantly access the highest-quality
customer behavior data from across digital channels to create
personalized, optimized and orchestrated customer experiences at
scale.
“Delivering optimized experiences at the speed customers expect
is a top priority for brands across every industry. But with the
growing complexity of a fractured digital landscape, this has
become increasingly challenging,” said Martyn Etherington, CMO at
Teradata. “With Vantage CX -- underpinned by Celebrus’ customer
interaction data -- we are able to address this challenge by giving
enterprises the best possible data, in real time, from across all
lines of business and customer touchpoints. This allows marketers
to seamlessly operationalize insights across all their customer
channels, delivering more value to their customers, and ultimately,
increasing their bottom line.”
Providing a superior customer experience is the top priority for
customer-centric organizations, yet many struggle to gain a
comprehensive view of customer interactions that span multiple
touchpoints and departments. With the rapid growth of martech tools
and customer engagement systems creating more analytic silos,
additional challenges arise in sensing and reacting to customer
opportunities and pain points. This means businesses cannot
explicitly personalize customer interactions in a timely manner.
Customer Data Platforms (CDPs) are emerging to solve this challenge
by enabling nontechnical business users to easily and quickly
extend the customer profile, generate customer insights and deliver
finely tailored instructions to the last-mile tools that execute
personalized messages.
Vantage CX, the first enterprise CDP, overcomes the complexity
through a unified view of the customer, easy-to-use advanced
analytics that turn data into customer insights, and orchestrated
messages across martech tools and customer engagement systems to
turn insights into real-time actions. In addition, newly available
features in Celebrus further ensure the highest-quality data
possible for Vantage CX users because Celebrus is completely
unimpacted by the digital challenges of today, including
Intelligent Tracking Prevention (ITP) and other browser
limitations.
“For over 10 years, Celebrus and Teradata have continued to
innovate our partnership and technology integrations. Our ability
to feed industry leading customer data into Teradata within
milliseconds provides a point of differentiation for both of our
solutions, which is evidenced by the long list of household-name
banks and other global enterprises we are proud to call joint
clients,” said Peter Kear, CEO at D4t4 Solutions.
Pricing: Vantage CX is available as a service. This means
Teradata provides the hardware, installs the software and manages
the day-to-day operations. Pricing is based on tiers of
capabilities; the higher the tier the greater amount of
capabilities. This allows for an entry level or starter license
that then gives organizations the ability to start small and scale
up as their needs and/or sophistication grows.
Related content:
- Vantage Customer Experience Demo
- In the Consumer Economy, Relevant, Real-time Experiences are
the Differentiator
- Customer Data Platforms: Silo Killer or Yet Another Silo?
About Teradata
Teradata transforms how businesses work and people live through
the power of data. Teradata leverages all of the data, all of the
time, so you can analyze anything, deploy anywhere and deliver
analytics that matter. We call this pervasive data intelligence,
powered by the cloud. And it’s the answer to the complexity, cost
and inadequacy of today’s approach to analytics. Get the answer at
teradata.com.
The Teradata logo is a trademark, and Teradata
is a registered trademark of Teradata Corporation and/or its
affiliates in the U.S. and worldwide.
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January Machold 858-485-3049 office
January.Machold@Teradata.com
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