NEW
YORK, Jan. 26, 2023 /PRNewswire/
-- automotiveMastermind (aM), part of S&P Global
Mobility and the leading provider of predictive analytics and
marketing automation solutions for dealerships, has signed a
contract to join the Reynolds Certified Interface Program to
directly integrate Mastermind, aM's flagship automated sales and
marketing platform, with the Reynolds and Reynolds ERA®
and POWER Dealer Management System (DMS).
Once certified, the new integration will enable the
following:
- Automatic data syncing. This feature will ensure that
select customer and dealer information is automatically synced from
Reynolds to Mastermind. This enables more accurate in-market
predictions with Mastermind's Behavior Prediction Score,® leading
to more relevant marketing offers.
- Improved service-to-sales capabilities. This includes
real-time service arrival notifications that will inform dealers
when a loyalty customer or a service-to-sales prospect is visiting
the dealer's service drive. Dealers will also receive service
appointment reports so they can plan for which loyalty and
service-to-sales customers are visiting their service drive. These
reports are available in Mastermind and are also emailed to the
relevant salesperson with their customers' information, so they
have everything they need in one place to keep building their
relationship or make the sale.
- Increased data security. RCI integration is the most
secure way to share data between Mastermind and the Reynolds
DMS.
"Data privacy and protection is extremely important when it
comes to the data we provide our dealer partners, and this
investment into the Reynolds Certified Interface Program reinforces
our data security commitment to the industry," said
Aaron Baldwin, chief product officer
at automotiveMastermind. "Reynolds and Reynolds is one of the most
renowned DMS providers in the industry, and we know many of our
dealer partners are using the Reynolds platform. We're committed to
increasing dealer efficiency and data security with best-in-class
technologies that can integrate with key DMS providers in the
automotive retail space."
Certification is expected in the summer of 2023.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of
S&P Global Mobility, empowers dealers to close more deals
by predicting future buyers and consistently marketing to
them. Its proprietary automated sales and marketing
platform, Mastermind, helps dealerships generate success in
loyalty, service and conquest portfolios through a combination of
turnkey predictive analytics, proactive marketing and dedicated
consultative services.
automotiveMastermind is headquartered in New York City. For more information, visit
automotiveMastermind.com.
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE:
SPGI). S&P Global is the world's foremost provider of credit
ratings, benchmarks, analytics and workflow solutions in the global
capital, commodity and automotive markets.
About Reynolds and Reynolds
Reynolds and Reynolds is a leading provider of automobile
dealership software, services and forms to help dealerships deliver
better business results and transform the customer experience. The
company is headquartered in Dayton,
Ohio, with major U.S. operations in Houston and College
Station, Texas, Tampa,
Florida, and Celina, Ohio,
as well as operations in Canada,
the U.K., and Europe.
(www.reyrey.com)
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SOURCE automotiveMastermind