Snap Inc. Announces Partnership with Re:wild and National Park Service to Revitalize California Wildlands
May 20 2021 - 1:10PM
Business Wire
Multi-Year Effort will include Funding Planting
of 10,000 Trees and 100,000 Plants and Educational Campaign on
Snapchat featuring Augmented Reality and Original Content
Snap Inc. (NYSE:SNAP) today announced a new multi-year
partnership with Re:wild, National Park Service and the Santa
Monica Mountains Fund to support restoration efforts in areas
devastated by California’s recent wildfires. Snap will work closely
with Re:wild, a new environmental organization founded by a group
of renowned conservation scientists together with Leonardo
DiCaprio, to educate Snapchatters on the impacts of climate change
on landscapes and communities through original content and
augmented reality experiences.
Snap and Re:wild will work together to educate Snapchatters on
the impacts of climate change on landscapes and communities through
original content and augmented reality experiences.
Specifically, Snap and Re:wild will work closely with the
National Park Service and the Santa Monica Mountains Fund to tackle
the challenges faced by California wildlands and wildlife by
starting with a flagship Los-Angeles-area landscape within
California’s biodiversity hotspot: the Santa Monica Mountains
National Recreation Area. Together, the organizations will
implement a landscape restoration strategy by funding the planting
of 10,000 native trees and 100,000 plants in some of the areas
hardest hit by the 2018 Woolsey and 2013 Spring wildfires.
“As a native California company, our team members have
experienced first-hand how our landscapes have been ravaged by
climate change -- this past year alone we have seen periods of
drought, disastrous fires, and unimaginable flooding,” said Ben
Schwerin, Senior Vice President for Content and Partnerships at
Snap Inc. “We are committed to doing our part to revitalize
California’s extraordinary biodiversity, which is key to ensuring
the ongoing health and wellbeing of Californians -- nearly half of
which are under the age of 24.”
“Rewilding the ecosystems of the hard-hit Santa Monica mountains
will not only ensure Los Angeles residents are able to continue to
enjoy the wild so close to their home, but will also help ensure
climate stability, provide clean air and water, protect wildlife,
and prevent fires and drought,” said Penny Langhammer, Re:wild
Executive Vice President. “This is a wonderful model that will make
California’s future a little greener—and, if partnerships like this
can be developed in other biodiversity hotspots around the world,
our planet’s future a whole lot healthier.”
The partnership, which was announced at Snap’s annual Partner
Summit, builds on a commitment Snap made earlier this week that
Snap has become historically carbon neutral as part of its larger
climate strategy. Snap’s climate strategy encompasses three key
parts: 1) We have become carbon neutral, going back to our founding
and into the future; 2) Reducing Snap’s greenhouse emissions in
line with what science says is needed to meet the goals of the
Paris Agreement; and 3) Purchasing 100% renewable electricity for
Snap’s facilities globally.
Snap regularly does research with its Gen Z community to better
understand the issues they care about and want to see represented
on the platform, and climate change and the environment are among
the issues that rank highest. In the U.S., more than half of Gen Z
gets their news and information from Snapchat’s Discover platform,
and on average over 200 million Snapchatters engage with AR on its
platform every day.
Many of Snap’s news partners on its Discover platform cover
climate change regularly, including The Washington Post, The Wall
Street Journal, NowThis, and NBC News. “Climate Frontline” from
Channel 4 News in the UK and Pattrn, a channel focused exclusively
on climate and the environment, share new content on Snapchat
regularly. Snap has also developed several original content series
in this space, including “First Person,” which tells the stories of
young people fighting to save our planet, and the upcoming series
“Breakwater,” a scripted drama that’s set in a world of climate
refugees.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
snap.com.
About Re:wild
Re:wild is on a mission to protect and restore the wild. We have
a singular and powerful focus: the wild as the most effective
solution to the interconnected climate, biodiversity and pandemic
crises. Founded by a group of renowned conservation scientists
together with Leonardo DiCaprio, Re:wild is a force multiplier that
brings together Indigenous peoples, local communities, influential
leaders, nongovernmental organizations, governments, corporations
and the public to protect and rewild at the scale and speed we
need. Re:wild launched in 2021 based on more than three decades of
combined conservation impact of the Leonardo DiCaprio Foundation
and Global Wildlife Conservation, leveraging expertise,
partnerships and platforms under one unified brand, bringing new
attention, energy and voices together. Our vital work has protected
and conserved over 12 million acres benefitting more than 16,000
species in the world’s most irreplaceable places for biodiversity.
We don’t need to reinvent the planet. We just need to rewild it—for
all wildkind. Learn more at rewild.org.
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