NEW YORK, Feb. 2, 2021 /PRNewswire/ -- Omnicom Precision
Marketing Group (OPMG) today announced the appointment of
Erin Matts as Chief Experience
Officer, Head of Omnichannel. Matts comes to OPMG from Hearts &
Science where she was CEO. Prior to that, she served as CEO of
Omnicom Group's (NYSE: OMC) data & analytics firm Annalect.
In her position, Matts will be working with agencies and
consultancies across the OPMG portfolio to embed best-in-class
thinking around customer experience orchestration and
transformation. Matts will report to Luke
Taylor, CEO, OPMG.
"I'm thrilled to be joining OPMG and working alongside some of
the best talent at Omnicom and in the industry," said Matts. "The
vision set forth by Luke is truly bound to transform client and
agency business, and it's very exciting to be a contributor on the
team."
Matts is known for her ability to connect data and insights to
tangible work output. Her experience working with some of the
world's biggest brands, including AT&T, NYT and Amgen, enables
her to lead transformation efforts for complex organizations.
"We are thrilled to have someone of Erin's caliber join our
ranks," Taylor said. "Her understanding of the media ecosystem,
expertise in customer experience and proven track record of
delivering results for clients make her a perfect fit for
OPMG."
In her career, Matts has led successful teams in navigating an
ever-changing digital and data-first landscape, simplifying
complexities and focusing efforts on real business outcomes.
Additionally, her commitment to diversity in talent has been a
hallmark of her approach to leadership and talent management.
In joining OPMG, Matts will bring a thorough understanding of
the shifting consumer landscape, insight on how to best leverage
first- and third-party data to drive real-time and personalized
interactions across all touchpoints, and knowledge of what it takes
for client teams to be truly best in class.
About Omnicom Precision Marketing Group
Omnicom
Precision Marketing Group aligns Omnicom's global digital, data and
CRM capabilities to deliver precisely targeted and meaningful
customer experiences at scale. Using its universal framework of
connected data, connected intelligence and connected
experiences, OPMG provides services that include
data-driven product / service design, technology strategy and
implementation, CRM / loyalty strategy and activation, econometric
and attribution modeling, technical and business consulting and
digital experience design and development. At the core of
delivering these services is Omni, an advanced technology platform
that combines a powerful cultural insights engine with massively
scaled data insights from first-, second- and third-party sources,
including several proprietary Omnicom data partnerships.
Omnicom Precision Marketing Group is part of the DAS Group of
Companies, a division of Omnicom Group Inc. (NYSE: OMC) that
includes more than 200 companies in a wide range of marketing
disciplines including advertising, public relations, healthcare,
customer relationship management, events, promotional marketing,
branding and research.
About Omnicom Group
Omnicom Group
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional
marketing, public relations and other specialty communications
services to over 5,000 clients in more than 70 countries.
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SOURCE Omnicom Precision Marketing Group