Nike Suspends Endorsement Deal With Vikings Running Back Adrian Peterson
September 17 2014 - 7:47PM
Dow Jones News
By Sara Germano
Nike Inc. has suspended its contract with Minnesota Vikings
running back Adrian Peterson amid allegations of child abuse.
"Nike in no way condones child abuse or domestic violence of any
kind and has shared our concerns with the NFL," the company said
Wednesday. "We have suspended our contract with Adrian
Peterson."
Mr. Peterson was indicted last week in Texas for allegedly
injuring his four-year-old son by spanking him with a switch.
Earlier Wednesday, the Vikings barred him from games and other team
activities.
Nike's suspension of Mr. Peterson follows terminations of
contracts with two other prominent athletes within the past month.
The world's leading sportswear company ended its relationship with
Baltimore Ravens running back Ray Rice over allegations of domestic
violence. It also cut its ties with the amputee Olympic sprinter
Oscar Pistorius, who was convicted last week of culpable homicide
in the 2013 shooting death of his girlfriend, Reeva Steenkamp.
Write to Sara Germano at sara.germano@wsj.co,
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