DALLAS, June 20, 2017 /PRNewswire/ --
Topgolf®, the global leader in sports
entertainment with the world's largest digital golf audience, is
teaming with ClubCorp – The World Leader in Private
Clubs® (NYSE: MYCC) – to grow interest and participation
in golf among Topgolf's 10.5 million players and ClubCorp's 430,000
members. The strategic alliance, announced today, results in
Topgolf providing new technology and benefits for ClubCorp members,
and ClubCorp providing special offers and experiences at ClubCorp
clubs.
"Topgolf is leading the next generation of the sport and
constantly innovating to attract new fans to golf. Our alliance
with ClubCorp signifies our commitment to not only help Topgolf
guests transition to green grass, but also refresh how ClubCorp and
Topgolf fans play both on and off the course," said Topgolf
Entertainment Group Co-Chairman and CEO Erik Anderson.
While specific program elements are being finalized, Topgolf and
ClubCorp leaders see opportunity to enhance the golfing experience
across physical and digital platforms. For example, Toptracer
Range, Topgolf's newly released product for driving ranges, could
bring a more interactive format to the private clubs' driving
ranges. Players can track their ball flight path as they hit,
receiving real-time insights on speed, distance, angle and accuracy
for a more interactive, gamified experience.
"Both Topgolf and ClubCorp have been leading the industry in
encouraging fun golf entertainment," said ClubCorp CEO Eric
Affeldt. "That's why a ClubCorp and Topgolf collaboration is so
interesting. With our more than 430,000 members across North America and Topgolf's tremendous reach
among new golfers and even non-golfers, we have an opportunity to
introduce and reinforce the great game among a massive
audience."
Topgolf Swing Suite, a social experience featuring Topgolf
simulators, comfortable lounge seating, HDTVs and food and beverage
service, would give ClubCorp members year-round, climate-controlled
practice space where they could perfect their swings in the
off-season. Topgolf's first Swing Suite, launched earlier this
year, is located at the Four Seasons Hotel in Houston. Topgolf recently made an investment
in Full Swing Golf, the company behind the simulator technology, to
expand its Swing Suite business.
Topgolf plans to offer ClubCorp members special offers to visit
its sports entertainment venues. Likewise, ClubCorp plans to
provide added value to Topgolf Platinum Members with exclusive
tournaments at ClubCorp properties, as well as special offers and
programs at clubs across the country.
"We're thinking differently by giving people new ways to enjoy
the game – on the course, at Topgolf, even on their phones and
through other interactive experiences," Anderson said. "This is
just the beginning of what Topgolf and ClubCorp can do
together."
About ClubCorp (NYSE: MYCC)
Since its founding in 1957, Dallas-based ClubCorp has operated
with the central purpose of Building Relationships and Enriching
Lives®. ClubCorp is a leading owner-operator of private golf and
country clubs and private business clubs in North America. ClubCorp owns or operates a
portfolio of over 200 golf and country clubs, business clubs,
sports clubs, and alumni clubs in 27 states, the District of Columbia and two foreign countries
that serve over 430,000 members, with approximately 20,000
peak-season employees. ClubCorp Holdings, Inc. is a publicly traded
company on the New York Stock Exchange (NYSE: MYCC). ClubCorp
properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country
Club (Rancho Mirage,
California); The Woodlands Country
Club (The Woodlands,
Texas); Capital Club Beijing; and Metropolitan
Club Chicago. You can find ClubCorp on Facebook
at facebook.com/clubcorp and on Twitter
at @ClubCorp.
About Topgolf
Topgolf inspires the connections that bring people together for
unforgettable good times. Whether it's a date night, girls' night,
family outing, happy hour, work breakfast, lunch hour or any other
kind of hour, Topgolf makes socializing a sport – literally.
Through the premium experience of Play, Food and Music, Topgolf is
inspiring people of all ages and skill levels – even non-golfers –
to come together for playful competition. Topgolf also brings
interactive experiences to the community that facilitate shared
moments and deep relationships through Topgolf U golf lessons,
weekly leagues, The Topgolf Tour competition, KidZone parties,
social and corporate team-building events, and the World Golf Tour
(WGT) app. Each venue features high-tech, climate-controlled
hitting bays for year-round comfort, delicious food and beverage,
live events, music, hundreds of HDTVs and outstanding hospitality.
With 33 venues entertaining 10.5 million Guests annually and the
world's largest digital golf audience, Topgolf is creating the best
times of your life both in-venue and online. To learn more about
Topgolf, follow @Topgolf or visit www.topgolf.com.
Media Contact:
Adrienne
Chance
Director of Corporate Communications, Topgolf
press@topgolf.com
(214) 501-5025
Patty Jerde
Communications Manager, ClubCorp
patty.jerde@clubcorp.com
(972) 888-7790
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/topgolf-and-clubcorp-team-up-to-accelerate-innovation-for-golf-industry-300476604.html
SOURCE Topgolf