Society6 Momentum Continues with Strongest July 4th Sale in Brand’s History
July 13 2020 - 9:00AM
Society6 today announced it saw its strongest July 4th sale in the
brand’s history. The artist-driven online marketplace, featuring
made-to-order products in home décor, wall art, apparel and
accessories, saw more than 150% average daily Gross Transaction
Value (GTV) growth1 compared to last year’s July 4th campaign.
This year’s July 4th campaign generated over $5 million GTV with
top selling products, including art prints, framed art prints and
throw pillows. Face masks, launched in late June, continued to
perform well throughout the holiday weekend. Society6 continues to
focus on mobile optimization, including recent improvements to
mobile checkout, which helped drive improved conversion during the
holiday sale.
“Our revamped merchandising strategy and new mobile
optimizations were keys to the huge success of our July 4th holiday
campaign,” said Julie Matrat, General Manager for Society6. “Our
customers come to Society6 for beautifully designed, high-quality
wall art, home decor, tech and lifestyle items. These improvements
make it easier for them to find what they love. Our team remains
dedicated to creating optimal experiences for our more than 400,000
artists and rapidly growing customer community.”
Society6 prides itself on offering premium made-to-order
products featuring beautiful, original designs at affordable
prices. With more than 6 million unique designs available across 70
premium products in home décor, furniture, wall art, tabletop,
apparel and tech, there is truly something for everyone at
Society6. For more information on Society6, visit
www.society6.com.
About Society6:Society6 is an artist-driven
online marketplace selling art, home decor, accessories and
apparel, where design comes first and there's a style for every
personality. Society6 offers a platform to shop unique designs from
hundreds of thousands of independent artists from around the world,
and every purchase made pays an artist. Each item is made-to-order
and artist designs are available on 70 premium products, including
art prints, wall tapestries, throw pillows, yoga mats, duvet
covers, and more. To learn more, please visit www.society6.com.
Society6 is a wholly owned subsidiary of Leaf Group Ltd.
(NYSE:LEAF).
About Leaf Group:Leaf Group Ltd. (NYSE: LEAF)
is a diversified consumer internet company that builds enduring,
creator-driven brands that reach passionate audiences in large and
growing lifestyle categories, including fitness and wellness
(Well+Good, Livestrong.com and MyPlate App), and home, art and
design (Saatchi Art, Society6 and Hunker). For more information
about Leaf Group, visit www.leafgroup.com.
Media Contacts:Sharna DadukVP,
CommunicationsSharna.daduk@leafgroup.com
Mia MendezDirector of PRMia.mendez@leafgroup.com
1 Comparing average daily Gross Transaction Value between the
2019 July 4th promotion (July 2-July 5) and the 2020 July 4th
promotion (June 29-July 6). Gross Transaction Value is the total
amount paid by the customer including the total product price
inclusive of artist margin, shipping charges, sales taxes, and is
net of any promotional discounts. Gross Transaction Value does not
reflect any subsequent cancellations, refunds or credits and does
not represent revenue earned by the Company.
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