NEW YORK, Nov. 16, 2018 /PRNewswire/ -- Microsoft's
Xbox was recognized as the Game Publisher of the Year at the 2018
Clio Entertainment Awards in Los
Angeles. This is the third year in a row for Xbox to receive
the recognition. 215 McCann San Francisco & McCann London,
collected a total of 16 Clio Awards on Xbox's behalf.
Taylor Smith, Senior Director,
Global Marketing Communications at Xbox, said, "We're honored to be
named Game Publisher of the Year for the third year in a row. We
love being an active part of the Clio's creative community. It's
been a special year for Xbox and we're particularly proud of the
creativity in the work, the broad range of the campaigns from
games, to services, to Xbox brand - and the depth of the integrated
campaigns for each. It's exciting."
McCann London won 2 Grand Clios, 5 Gold and 2 Silver Clios. The
biggest winner was the "Football Decoded" for Xbox, which won 2
Grand Clios, for Innovation and Events/Experiential, and 3 Gold
Clio awards. In addition, "Xbox Design Lab Originals: The Fanchise
Model," won 2 Gold Clios, 2 Silver Clios, and 1 Bronze Clio
award.
Rob Doubal and Laurence Thomson,
CCO's at McCann London said: "This recognition is an honor and a
testament to McCann's dedication to churning out consistently
game-changing creative work for our clients. We're so proud of our
Xbox team on both sides of the pond for their ability to push
boundaries in advertising and create world famous campaigns for
Xbox. It's not easy, but when great people come together, both
client and agency side, the results are unparalleled. We couldn't
be happier with this collective achievement."
215 McCann, San Francisco won 1
Grand Clio, 2 Gold, 1 Silver and 2 Bronze Clios. The biggest winner
was Minecraft's Coral Crafters program which won the Grand Clio for
Social Good and 1 Gold Clio award. Minecraft Super Duper Musical
won 1 Gold Clio, the work for the launch of Xbox One X won 1 Silver
and 1 Bronze Clio, and work to support "State of Decay 2" won 1
Bronze Clio.
Scott Duchon, Chief Creative
Officer for 215 McCann said: "To be recognized for a wide range of
work at the Clio Entertainment Awards is great to see for the
agency team and Xbox, our partner of 13-years. The work for
Football Decoded, Xbox Design Labs and Minecraft Coral Crafters is
wonderfully innovative, fun and inspiring."
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic
Group (NYSE: IPG), is a leading global marketing services
company with 24,000 employees in more than 100 countries,
comprising McCann (advertising), MRM//McCann (digital
marketing/relationship management), Momentum Worldwide (total brand
experience), McCann Health (professional/dtc communications), CRAFT
(global adaptation and production), UM (media management), Weber
Shandwick (public relations), FutureBrand (consulting/design), and
PMK-BNC.
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SOURCE McCann Worldgroup