ARMONK, N.Y., March 10, 2021 /PRNewswire/ -- IBM (NYSE:
IBM) and Booking Group announced that the online car rental company
is accelerating its transformation with IBM Cloud
technology and services. As businesses across industries are
navigating digital transformation and trying to do so as quickly as
possible to remain competitive, they are looking for a hybrid
multicloud model and ways to protect their data. IBM Cloud is
helping Booking Group address these needs, while offering more
flexibility and enhanced efficiency across their business processes
as they adapt to a dynamically changing business environment.
Booking Group has been a leading player in the online car rental
business for 12 years and offers its services in more than 150
countries. The company was interested in migrating critical
workloads – including booking reservations and financial reports –
to IBM Cloud to remain flexible and better accommodate the
fluctuating demand for car rentals in local markets, adjust prices
and availability as needed. By adopting IBM Cloud, the
industry's most open and secure public cloud for business, and IBM
Cloud Kubernetes Service, Booking Group can now securely deploy
workloads and manage their public cloud infrastructure.
"By working with IBM Cloud, we were interested in obtaining a
wider scope of technologies. Moreover, we preferred to apply the
new workloads within an open source environment and with the usage
of commonly used cloud-native technologies. It was crucial to
preserve the possibility of moving the workloads without
difficulties to a different cloud provider," says Igor Demchakov,
Co-founder and Chairman of the Board, Booking Group.
"With IBM Cloud, Booking Group can adopt a flexible cloud
strategy, helping the car rental service to securely host workloads
such as booking reservations and financial reports and
offering access to data that provides unique insights about demand
for car rentals in local markets. With these capabilities, Booking
Group can remain agile and quickly adjust prices and availability
to meet customers' needs as they shift alongside the pandemic,
while assuring data is managed in a security-rich environment,"
says Harish Grama, General Manager, IBM Cloud.
Within four months the entire environment was provisioned, the
workloads were deployed gradually, and the analytical business
solution was implemented together by IBM Cloud and Booking
Group.
About Booking Group
For more information please visit
https://www.bookinggroup.com/
About IBM
For more information, visit www.ibm.com/cloud.
Contact:
Kate Gazzillo
kate.gazzillo@ibm.com
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SOURCE IBM