America’s No. 1 basic apparel brand continues
its #MaskAround campaign by partnering with the iconic Parade to
provide face masks, most featuring a bold smile screen print, to
help protect staff, volunteers and participants
Hanes, America’s No. 1 basic apparel brand, is helping millions
smile for the holidays as it partners with the team behind the
world-renowned Macy’s Thanksgiving Day Parade®.
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the full release here:
https://www.businesswire.com/news/home/20201112005578/en/
As the “Official Smile” of the 94th
Annual Macy’s Thanksgiving Day Parade, Hanes is providing thousands
of face masks to Parade staff, volunteers and participants. Vibrant
colors, including red, blue, green, orange, pink and yellow,
highlight a bold screen printed smile across the front of the Hanes
and Macy’s Parade co-branded masks for Parade support teams and
performers. (Photo: Business Wire)
As the “Official Smile” of the 94th Annual Macy’s Thanksgiving
Day Parade, Hanes is providing thousands of face masks to Parade
staff, volunteers and participants. Vibrant colors, including red,
blue, green, orange, pink and yellow, highlight a bold screen
printed smile across the front of the Hanes and Macy’s Parade
co-branded masks for Parade support teams and performers.
“HanesBrands has taken a leadership role in encouraging people
to wear masks during the pandemic, and this collaboration between
Hanes and the Macy’s Thanksgiving Day Parade is a natural extension
of that effort,” said Ann Fritchman, chief customer officer for
HanesBrands. “We are thrilled Hanes is the ‘Official Smile’ of the
Parade and are excited to help all participants remain safe while
smiling through this iconic event.”
Jordan Dabby, producer of the Macy’s Thanksgiving Day Parade,
said: “As we safely reimagined this year’s Macy’s Parade we knew
immediately that at the top of our health and wellness plan would
be face masks to help protect the incredible volunteers and
participants who are coming together to give the nation this
cherished holiday gift. Thanks to Hanes our smiles will shine
through as we kick-off the holiday season live from 34th Street
this Thanksgiving.”
In response to the global pandemic, HanesBrands leveraged its
design and manufacturing expertise to quickly pivot operations to
the production of all-cotton cloth face coverings and medical gowns
beginning in March. Hanes introduced its #MaskAround campaign in
July to underscore the importance of wearing a face mask in public
to help slow the spread of COVID-19. As part of the campaign and to
ensure those in need have access to face coverings, Hanes has also
donated 1 million face masks to those experiencing homelessness
across the country.
In addition to providing face masks, Hanes is helping generate
excitement ahead of the Parade. The brand is launching an
Instagram-based giveaway on Nov. 17 at www.Instagram.com/Hanes.
Three winners chosen at random will each receive a gift basket
filled with the limited-edition, official Hanes x Macy’s
Thanksgiving Day Parade smile masks, exclusive Parade gear and a
$100 Macy’s gift card. To enter, participants simply need to like
Hanes on Instagram, like the promotional post and tag two friends
who make them smile.
For more information on the Hanes #MaskAround campaign and the
brand’s donation of 1 million face masks to those experiencing
homelessness, visit www.HanesforGood.com.
For more information about the Macy’s Thanksgiving Day Parade,
visit www.Macys.com/Parade.
Hanes
Hanes, America's No. 1 apparel brand, is a leading brand of
intimate apparel, underwear, sleepwear, socks and casual apparel.
Hanes products can be found at leading retailers nationwide and
online direct to consumers at www.Hanes.com.
Macy’s Thanksgiving Day
Parade
For more than 90 years, the Macy’s Thanksgiving Day Parade has
marked the official start of the holiday season. With more than 50
million viewers nationwide, the Macy’s Thanksgiving Day Parade is a
national icon that has grown into a world-famous holiday event.
Featuring Macy’s signature giant character balloons, fantasy
floats, marching bands, clowns, celebrity and large group
performances, and the one-and-only Santa Claus, the annual
spectacle continues to bring families together to create cherished
holiday memories. For more information on the Macy’s Parade please
visit macys.com/parade.
HanesBrands
HanesBrands (NYSE: HBI) is a socially responsible leading
marketer of everyday basic innerwear and activewear apparel in the
Americas, Europe, Australia and Asia-Pacific. The company markets
T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and
activewear under some of the world’s strongest apparel brands,
including Hanes, Champion, Bonds, Maidenform, DIM, Bali, Playtex,
Bras N Things, Nur Die/Nur Der, Alternative, L’eggs, JMS/Just My
Size, Lovable, Wonderbra, Berlei, and Gear for Sports. More
information about the company and its award-winning corporate
social responsibility initiatives may be found at
www.Hanes.com/corporate. Visit our newsroom at
https://newsroom.hanesbrands.com/. Connect with the company via
social media: Twitter (@hanesbrands), Facebook
(www.facebook.com/hanesbrandsinc), Instagram (@hanesbrands), and
LinkedIn (@Hanesbrandsinc).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201112005578/en/
Carole Crosslin, HanesBrands 336-671-3704 (mobile)
carole.crosslin@hanes.com Orlando Veras, Macy’s 646-206-3073
orlando.veras@macys.com
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