Hanes Offers Fans a Chance to Chill with Michael Jordan
September 11 2017 - 5:02PM
Business Wire
Hanes creates social media campaign to give fans a
once-in-a-lifetime opportunity to kick it with NBA legend
Hanes, America’s No. 1 apparel brand, has launched a social
media challenge for fans to see if they are cool enough to hang
with Michael Jordan.
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The “Chill Like MJ” interactive fan experience on social media
leads to a sweepstakes entry for a chance to win an all-expenses
paid trip to North Carolina to chill with the longtime brand
spokesperson and six-time NBA champion. The winner will spend a day
on the golf course, enjoy center-court seats at a Charlotte Hornets
basketball game, and meet the legend himself during the game.
The Chill creative campaign was created to support Hanes X-Temp
product lines that incorporate technology designed to adapt to body
temperature to keep wearers cool, dry and comfortable all day.
To enter the sweepstakes, fans participate in a
“choose-your-adventure” interactive experience to see if they are
“chill” enough to hang with Jordan. The game leads the viewer
through different what-would-MJ-do scenarios and lets them choose
different options. For example, does he help the guy struggling to
bench press weights or just keep walking through the gym?; does he
steal the bride's spotlight or help get her groom back on
track?
In each situation, participants are encouraged to choose what
they think Jordan would do. Based on participants’ selections, the
experience guides them to the next scenario and ultimately to the
sweepstakes homepage.
“We’ve had a great relationship with Michael over the past 28
years, and we’re thrilled to be able to work with him on ‘Chill
Like MJ,’ ” said Sidney Falken, chief branding officer,
HanesBrands. “He’s a great brand ambassador, and this campaign
offers fans the chance to engage with him in a whole new way.”
The campaign is being executed through Canvas Ads on Facebook,
Snap Ads, and a Facebook Messenger prank video featuring MJ.
Consumers can enter the sweepstakes by going to
www.Hanes.com/ChillLikeMJ.
The sweepstakes ends Tuesday, Oct. 31, 2017.
Hanes
Hanes, America's No. 1 apparel brand, is a
leading brand of intimate apparel, underwear, sleepwear, socks and
casual apparel. Hanes products can be found at leading retailers
nationwide and online direct to consumers at www.Hanes.com. Hanes
is a flagship brand of HanesBrands (NYSE: HBI).
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HanesBrandsJamie Wallis, 336-519-4758
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