Rugged Races Strikes Partnership with Warner Bros.; Launches Official DC Wonder Woman Virtual Run
June 22 2020 - 9:00AM
Business Wire
Presented by Amazon and Powered by USA
TODAY, Virtual Run Will be First in a Series of Themed Runs with
Warner Bros.
Rugged Races, a subsidiary of Gannett Co. Inc. (NYSE: GCI),
today announces a nationwide Wonder Woman-themed “virtual run”
under an official licensing agreement with Warner Bros., with
additional virtual runs based on popular DC Comics and Warner Bros.
characters planned for 2020 and beyond.
Unlike a traditional road race where thousands of people run the
same route at the same time, a virtual run allows individuals to
run whenever and wherever they want. Although each participant runs
the same distance, they create their ideal route wherever they
live, choose a day to run it, and then submit their finish time
online.
Participants in the DC Wonder Woman Virtual Run Presented by
Amazon and powered by USA TODAY will receive an exclusive
collection of Wonder Woman-branded gear, including a premium
quarter-zip pullover, finisher’s medal, terry cloth wristbands,
temporary tattoos, and a reusable tote bag.
Additionally, Amazon is launching a special storefront featuring
essential race gear and Wonder Woman-themed products, athletic
apparel, and running shoes for fans to purchase. Amazon will also
provide registration for the virtual race within the shop. Fans and
participants can shop at https://amazon.com/wwrun.
The DC Wonder Woman Virtual Run is the first of many themed
virtual runs Rugged Races will produce in 2020 under an agreement
with Warner Bros. that will include popular characters and
franchises such as Batman, Scooby-Doo and others.
“We could all use a little motivation to stay physically active
and socially engaged with each other during times like these,” said
Brad Scudder, Senior Vice President of Rugged Races. “We’re
thrilled to be working with Warner Bros. to offer people engaging
opportunities to be active wherever they are, starting with a
virtual run presented by Amazon to celebrate a heroic symbol of
strength, compassion, and hope -- Wonder Woman.”
In early 2020, Rugged Races launched a virtual run for its
popular Allstate Hot Chocolate 15K/5K series that attracted 35,000
participants nationwide. The company expects the Wonder Woman
Virtual Run to exceed that figure with more than 100,000 runners,
and already has 25,000 registrants since opening registration on
June 1st.
Online registration for the DC Wonder Woman Virtual Run is open
to runners of all ages and genders through August 23rd. Runners
have until November 30th to complete the race. Those interested can
register at https://dcwonderwomanrun.com. Participants are
encouraged to join the DC Wonder Woman Virtual Run Facebook
community at https://facebook.com/DCWonderWomanRun to share their
motivational stories, planned routes, finish times, and photos with
other runners nationwide.
About Rugged Races
Rugged Races is one of the largest endurance event organizers in
North America. It owns and produces hundreds of events each year,
including the Rugged Maniac Obstacle Course Race Series; the
Milwaukee, Providence, and Fargo Marathons; and the Allstate Hot
Chocolate 15K/5K Series. Rugged Races is a subsidiary of Gannett
Co., Inc. (NYSE: GCI). For more information, visit
ruggedraces.com.
About Gannett Co., Inc.
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally
focused media and marketing solutions company committed to the
communities in our network and helping them build relationships
with their local businesses. With an unmatched reach at the
national and local level, Gannett touches the lives of millions
with our Pulitzer-Prize winning content, consumer experiences and
benefits, and advertiser products and services. Our portfolio
includes the USA TODAY, local media organizations in 46 states in
the U.S. and Guam, and Newsquest, a wholly owned subsidiary with
over 140 local media brands operating in the United Kingdom.
Gannett also owns the digital marketing services companies
ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc. and runs the
largest media-owned events business in the U.S., GateHouse Live.
Effective November 20, 2019, following the completion of its merger
with Gannett, New Media Investment Group Inc. trades on the New
York Stock Exchange under Gannett Co., Inc. and its ticker symbol
has changed to “GCI”. To connect with us, visit
www.gannett.com.
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Media Contact: Chrissy Terrell
Corporate Communications and Public Relations, Senior Director
504.952.4225 caterrell@usatoday.com
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