Fiverr Addresses the Needs of U.S. Politicians & Campaigns Ahead of 2020 Elections with Exclusive Store for Politics
November 06 2019 - 10:00AM
Business Wire
The Politics Store brings together talented
U.S. freelancers to help ensure political campaigns get their
creative and digital needs met quickly and effectively
Fiverr International Ltd., (NYSE: FVRR), the company that is
changing how the world works together, is opening an industry store
with almost 100 curated services focused specifically on the needs
of politicians and political campaigns. The Politics store provides
campaigns and consultants the opportunity to purchase quality
services from U.S. based freelancers skilled in disciplines like
political advertising and branding, speechwriting, video and
animation and voiceover.
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the full release here:
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Fiverr opens industry store with almost
100 curated services focused specifically on the needs of
politicians and political campaigns. (Graphic: Business Wire)
From local council members to President of the United States,
there are over five hundred thousand elected officials in the U.S.,
all of them with their own unique needs. During the 2018 midterms,
spending by political campaigns totaled almost $6 billion¹ and it
is projected that the 2020 Presidential elections will top $10
billion in spend², with 30% expected to go towards digital
marketing. Candidates at every level of the political spectrum need
a variety of materials created that are unique to their campaigns.
Those materials need to be adaptable for all mediums and often need
to be completed quickly in order to respond to the news, key issues
or a competitor’s message in a timely fashion. They need all this,
and yet more often than not, political campaigns are strapped for
resources, time and staff.
“The marketing needs of political campaigns are massive, with
both incumbents and first-time candidates working harder than ever
to cut through the noise and connect with voters. To stay relevant
and in touch in the always-on world of modern politics, campaigns
need the support of talented people who are available on-demand,”
said Brent Messenger, Vice President of Public Policy and Community
at Fiverr. “Fiverr’s Politics store makes the process of buying and
selling the services that campaigns need easier, faster and more
accessible, no matter their budget. We’re excited about the
opportunity to help campaigns better tackle their needs while at
the same time introducing services that would have been
inaccessible to many candidates in previous cycles.”
Fiverr has already seen candidates and consultancies taking
advantage of its platform for campaign-specific needs. Based on
data pulled from public filings for political campaign committees
and information from interviews with professional campaign
managers, Fiverr curated a collection of services that almost all
campaigns are looking for in order to run and win in 2020
including:
- Banner ads
- Voice over
- Short video ads
- Website builders & Content Management Systems
- Speechwriting
- Social media marketing
“In order to stand a chance in today’s political environment,
campaigns and their leaders need to be more agile and flexible than
ever before,” said Michael Ceraso, Co-founder of Winning Margins, a
company that partners with under-resourced Democratic state parties
and candidates. Ceraso is also the former New Hampshire state
director for Pete Buttigieg’s (D) 2020 presidential campaign as
well as the former California state director for Bernie Sanders’
2016 presidential campaign. “Sellers on Fiverr have been invaluable
to the candidates that I work for because they are effective at
moving quickly and at the same time delivering quality work. I have
used Fiverr for everything from graphic artwork to copy editors.
With the new Politics store, I am excited to see them adding more
talent to the platform and making the experience easier and even
more efficient than it already is.”
For more information about Fiverr’s Politics store click
here.
About Fiverr
Fiverr's mission is to change how the world works together. The
Fiverr platform connects businesses of all sizes with freelancers
offering digital services in more than 250 categories, across 8
verticals including graphic design, digital marketing, programming,
video and animation. Since inception, the platform has served over
5.5 million businesses and has facilitated over 50 million
transactions. Fiverr's global community of freelancers spans across
more than 160 countries. We invite you to visit us at fiverr.com,
read our blog and follow us on Facebook, Twitter and Instagram.
¹ CNN (February 7, 2019) A Record $5.7 Billion Was Spent on the
2018 Elections for Congress {article} Retrieved from
https://www.cnn.com/2019/02/07/politics/midterm-election-costs-topped-5-7-billion/index.html
² Wall Street Journal (June 4, 2019) Political Ad Spending Will
Approach $10 Billion in 2020, New Forecast Predicts {article}
Retrieved from
https://www.wsj.com/articles/political-ad-spending-will-approach-10-billion-in-2020-new-forecast-predicts-11559642400
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version on businesswire.com: https://www.businesswire.com/news/home/20191106005300/en/
Abby Forman press@fiverr.com
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