Entravision Inaugurates State-of-the-Art News Facility in Las Vegas
February 23 2024 - 9:00AM
Business Wire
Further Reinforces Entravision’s Commitment to Nevada’s Latino
Community.
Follows Entravision’s recent investment that more than doubled
local news programming in the U.S.
Entravision Communications Corporation (NYSE: EVC), a leading
global advertising solutions, media and technology company, proudly
announced the opening of its new state-of-the-art news facility in
Las Vegas. This milestone underscores the Company's three decade
commitment of empowering the Latino community through trusted news
and resources.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240223336850/en/
Senator Jacky Rosen with Chris Jordan
SVP, Entravision Las Vegas, Michael Christenson, CEO Entravision,
and Jeff Liberman, President and COO, Entravision (Photo: Business
Wire)
Latinos account for 30% of the state's population making Nevada
a pivotal market for Entravision in its mission to amplify Latino
voices.[1]
“The inauguration of the Las Vegas news facility marks a
significant achievement accompanied by the recruitment of nearly 40
incredibly talented individuals, further bolstering our teams,”
said Jeffery Liberman, President and Chief Operating Officer of
Entravision. “As a civically engaged community, Latinos transcend
partisan lines, with 43% of voters identifying as independent or
other in both Las Vegas and the state[3]. Failing to engage with
Latinos overlooks a crucial and decisive political group in this
year's election.”
With Latinos constituting 22% of the electorate in Nevada[2],
Entravision's expansion in Las Vegas, Reno, and Carson City carries
profound significance particularly this critical election year.
United States Senator Jacky Rosen, United States Senator
Catherine Cortez Masto, Nevada Lt Governor Stavros Anthony, and
Peter Guzman from the Latin Chamber of Commerce Nevada expressed
their support at the event.
“Entravision has the important responsibility of keeping
Nevada’s Latino community informed about what is happening in our
state,” said Senator Rosen. “I was proud to join Entravision to
celebrate the ribbon cutting of their new studio in Las Vegas, and
to honor the critical work they do to keep Nevadans engaged in
their communities every day.”
"If you are running for elected office and not investing in the
Hispanic media, you won't win and if you are a Small Business and
not investing in the Hispanic media, you are not growing, that is
why I am here for this incredible celebration of Entravision's
investment into our community," said Peter Guzman, President of the
Latin Chamber of Commerce.
Entravision's locally produced “Noticias Nevada” ranks number
one in Las Vegas, regardless of language[4]. In addition to its
early evening and late news, Entravision added morning, midday, and
weekend newscasts. With additional news programming and expanded
news staff, “Noticias Nevada” is the information lifeline to the
Latino community.
About Entravision
Entravision (NYSE: EVC) is a global advertising solutions, media
and technology company. Over the past three decades, we have
strategically evolved into a digital powerhouse, expertly
connecting brands to consumers in the U.S., Latin America, Europe,
Asia, and Africa. Our digital segment, the Company’s largest by
revenue, offers a full suite of end-to-end advertising services. We
have commercial partnerships with Meta, X Corp. (formerly known as
Twitter), TikTok, and Spotify, and marketers can use our Smadex and
other platforms to deliver targeted advertising to audiences around
the globe. In the U.S., we maintain a diversified portfolio of
television and radio stations that target Hispanic audiences and
complement our global digital services. Entravision remains the
largest affiliate group of the Univision and UniMás television
networks. Shares of Entravision Class A Common Stock trade on the
NYSE under ticker: EVC. Learn more about our offerings at
entravision.com or connect with us on LinkedIn and Facebook.
Source: [1] Claritas, American Marketscape DataStream™ 2023
Series, Nevada Hispanic / Total Population; [2] Pew Research
Center, Key Facts About Hispanic Eligible Voters in 2024, published
1/10/2024 – eligible voter (citizens 18+) data based on Pew
Research Center projections for Nov 1 2024, 2022 American Community
Survey; [3] L2 Registered Voter File, Retrieved May 2023; [4]
Nielsen ViP, January 2024 (1/4/24-1/31/24); Live+SD; M-F 6p-6:30p
& M-F 11p-11:30p, program average impressions. KINC-UNI
comparison vs. head-to-head local news competitors. Excludes
holiday telecasts and those that aired outside the usual time
period. A18-49 and A25-54 (early), A18-49 (late).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240223336850/en/
Bertha Merikanskas Entravision, EVP Global Communications
bertha.merikanskas@entravision.com
Entravision Communications (NYSE:EVC)
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