ST. PAUL, Minn., Jan. 5, 2021 /PRNewswire/ -- Augeo, a leader in
consumer, member, and employee loyalty and engagement solutions,
announced today that it has acquired Deluxe Rewards, formerly a
business entity of Deluxe (NYSE: DLX), a Trusted Business
Technology™ company.
The acquisition of Deluxe Rewards, primarily located in
Boca Raton, Florida, is effective
December 31, 2020, and brings to
Augeo, a patented, dual-currency, loyalty and engagement technology
powered by an expansive collection of premium retail goods and
travel services. In addition, unique experiential rewards are
available to end users at significantly reduced prices. The value
to end users comes from these exclusive discounts, and Augeo can
now offer clients a meaningful loyalty rewards program without the
accrued liability that makes such programs cost prohibitive for
some organizations.
"Often times, organizations are burdened by excessive, accrued
liability in their loyalty rewards programs. The addition of Deluxe
Rewards patented technology and experienced team enables Augeo to
extend even greater value to current clients; all while bringing
new engagement opportunities to organizations seeking alternatives
to accruing the financial liability for their loyalty initiatives,"
explained Tim Miller, President,
Augeo Member Engagement and Benefits.
The acquisition is another indicator of Augeo's focus on growth,
both organically and through acquisition. "We believe that
challenging times create unique opportunities for companies that
are agile, innovative and well-grounded financially. Since our
beginning, decades ago, we have grown our client base with
exceptional performance and exemplary service. We continue to grow
through the acquisition of companies that offer innovative
technology, experienced teams, and established client
relationships," explained Augeo CEO, David
Kristal.
This acquisition was attractive to Augeo because it presents a
distinct marketplace opportunity. Deluxe Rewards enables Augeo to
offer a one-of-a-kind, dual-currency redemption experience for
users while delivering unmatched value for clients.
Shaina Resto, Product Strategy
Leader for Deluxe Rewards, and now Senior Vice President of
Consumer Engagement at Augeo, explained, "We are beyond excited to
join the Augeo team. Both companies have extensive experience in
managing loyalty and engagement rewards programs. By combining our
products and services into a seamless client experience, we can
extend innovative features to all our programs. Clients will
benefit from increased efficiency and users will benefit from
increased redemption options."
"A primary driver of our interest in Deluxe Rewards was a need
to provide greater value to users during challenging times," said
Miller. "We believe that for years to come, consumer loyalty and
engagement will be driven by value-rich offers and a flexible,
responsive platform. The proprietary, ultra-efficient,
dual-currency redemption technology that Deluxe Rewards brings to
Augeo enables us to evolve our platform, continuing to deliver a
best-in-class loyalty engagement experience."
About Augeo
Augeo is a global leader in enterprise
engagement and loyalty platforms. We help clients build value by
strengthening relationships with their employees, customers,
members or channel partners. Our unique consumer loyalty, employee
recognition, sales incentives, virtual and live meetings, and
insurance and benefits solutions help organizations elevate
engagement and accelerate success. With more than 40 years of
experience, Augeo serves 52 Fortune 500 companies, among hundreds
of others, and supports hundreds of programs worldwide with proven
platform technology. For more information, visit
www.augeomarketing.com.
About Deluxe
Deluxe is a Trusted Business Technology™
company that champions business so communities thrive. Our
solutions help businesses pay and get paid, accelerate growth, and
operate more efficiently. For more than 100 years, we've been
helping businesses succeed at all stages of their lifecycle, from
start-up to maturity. Our powerful global scale supporting
approximately 4.5 million small businesses, over 4,000 financial
institutions, hundreds of the world's largest consumer brands and
processing more than $2.8 trillion in
annual payment volume, positions Deluxe to be our customers'
most-trusted business partner. To learn how we can help your
business, visit us at www.deluxe.com,
www.facebook.com/deluxecorp, www.linkedin.com/company/deluxe,
or www.twitter.com/deluxecorp.
Media Contact:
Michael
Walsh
612-718-8952
michael@michaelwalshcommunications.com
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SOURCE Augeo