NEWPORT BEACH, Calif.,
July 13, 2020 /PRNewswire/ --
Chipotle Mexican Grill (NYSE: CMG) today announced it will test
Cilantro-Lime Cauliflower Rice at 55 restaurants in Denver and throughout Wisconsin starting July
15. Chipotle's latest plant-based option is made with real,
grilled cauliflower, seasoned with fresh-chopped cilantro, lime
juice and salt, prepared fresh in-restaurant every day. As many
brands look to limit menu offerings amid the COVID-19 pandemic,
Chipotle is continuing to explore menu innovations that align with
its Food with Integrity standards.
"To date, one out of three new menu item requests from Chipotle
customers is for Cauliflower Rice," said Chris Brandt, Chief Marketing Officer. "We've
answered the call from fans and created a better-for-you option
that puts a delicious twist on our classic white rice recipe by
using the same fresh cilantro and lime ingredients and culinary
techniques."
The new menu innovation is grain-free, compliant with Keto,
Whole30, Paleo, Vegan and Vegetarian diets and has four net carbs
per serving. By substituting white or brown rice with Cilantro-Lime
Cauliflower Rice in Chipotle entrees, fans will be able to cut
carbs without missing out on the flavors and texture profiles they
love.
Chipotle is leveraging its stage-gate process to test, listen
and learn from customer feedback, and iterate before deciding on a
national launch. Over the past year, three Chipotle menu items,
Carne Asada, Supergreens Salad Mix
and Queso Blanco, successfully completed the stage-gate process and
were rolled out on a national scale. Cilantro-Lime Cauliflower Rice
will cost an additional $2 and will
be available in-restaurant and in digital orders from participating
locations.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,600 restaurants as of March 31, 2020, in the United
States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 85,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and former executive chairman, first opened Chipotle with a
single restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.