NEWPORT BEACH, Calif.,
Jan. 30, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) announced
today the return of Free Delivery Sundays throughout February and
the launch of a first-of-its-kind ad campaign called TikTok Timeout
for the big game. On the busiest day of the year for delivery,
Chipotle is teaming up with TikTok's biggest stars to create their
very own Chipotle delivery ads that will showcase their personal
content styles set to Justin
Bieber's hit song "Yummy."
A collection of creators will premiere Chipotle-sponsored
content during each commercial break following a team timeout,
including:
- David Dobrik
(@daviddobrik)
- Zach King
(@zachking)
- Addison Rae
(@addisonre)
- Avani Gregg (@avani)
- Nick Uhas
(@nickuhas)
- Brittany Broski
(@brittany_broski)
- Joshua Sadowski
(LaughWithJosh) (@itssadowski)
- Zahra (@muslimthicc)
- Kyle Shaffer
(@kyle.shaffer)
- Greg Auerbach
(@gregtube)
"The second screen is essential to the modern-day football
viewing experience for Gen-Z," said Chris
Brandt, Chief Marketing Officer. "TikTok Timeout allows us
to show up where our target audience is and optimize the
entertainment value of the evening by delivering them fresh content
featuring their favorite creators."
Chipotle's TikTok Timeout targets a Gen-Z audience that accounts
for 40% of all US consumers.* As digital natives, close to half of
Gen-Zers are connected online for 10 hours a day.** Chipotle will
curate a big game ad campaign on TikTok that will compete with
traditional advertisements for viewers' attention in real time.
Fans can view the ads by searching #TikTokTimeout on the TikTok app
on Sunday.
Chipotle is offering free delivery on all orders $10 or more via the Chipotle app and Chipotle.com
every Sunday through February
23rd. Valid only for orders placed and fulfilled
on Sundays in February 2020,
beginning 2/2, within Chipotle's delivery areas within the U.S.
from participating U.S. Chipotle locations, during normal operating
hours for such locations. Minimum order $10/maximum order $200, each excluding tax. Deliveries subject to
availability. Offer is not valid on catering or Burritos by the Box
orders. Redemptions of Chipotle Rewards and other promotional
offers may be included in a qualifying delivery order but do not
count towards satisfaction of minimum purchase requirements. Valid
only at order.chipotle.com or on the Chipotle app; not valid
on orders placed via third-party delivery platforms. Chipotle
reserves the right to modify or terminate this offer at any time
without notice. Additional restrictions may apply; void where
prohibited.
*Source: FORBES
**Source: MEDIAKIX
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,500 restaurants as of September 30, 2019, in the
United States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 80,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill