MONTREAL and NEW YORK, Nov. 5,
2019 /PRNewswire/ -- Broadsign, the leading digital
out-of-home (DOOH) marketing platform and Clear Channel
Outdoor (NYSE: CCO), one of the world's largest OOH providers,
today announced a new partnership that enables brands to tap CCO's
U.S. DOOH inventory via Broadsign's programmatic supply-side
platform (SSP) Reach. Several brands, from sports entities to
leading healthcare companies, have already tapped the integration
to extend the reach, impact and efficiency of online and mobile
campaigns using DOOH bought programmatically across CCO's
roadside digital media.
With the integration, Broadsign Reach's U.S. inventory now tops
35,000 screens. Digital buyers using Broadsign partner demand-side
platforms (DSPs) can now access CCO's U.S. network, which comprises
1,600 digital bulletins, posters, spectaculars and transit shelters
spanning 26 markets across the country, including highly coveted
regions in California,
Florida, Massachusetts, the Midwest and New York City's Times Square. In addition,
fifty of Clear Channel's premier international and regional
airports can be purchased in a real-time biddable fashion, offering
a mix of both display and video-capable ad formats.
Media planning agency MDG recently tapped the integration to
weave targeted DOOH ads into a digital campaign across Florida for one of its clients in the
healthcare industry. "For brands, differentiating your business
from the competition has never been more important than in today's
digital age," shared Jill Calefate, Media Director, MDG. "Including
DOOH as an offering has opened up incredible creative opportunities
for how our clients reach their target audiences across digital
platforms, helping them stand out and drive both new and repeat
business. Having access to CCO's screens through this integration
helps us further extend our client's message to a broader
audience."
"Broadsign's Reach platform has integrated with an
impressive number of DSPs both domestically and internationally,
allowing us to partner with new ad tech players and their buyers
through our shared Reach connection," said Wade Rifkin, SVP/GM, Programmatic, Clear Channel
Outdoor. "Brands are recognizing the value programmatic brings to
OOH via enhanced targeting, speed-to-market and flexibility, and
the space is scaling quickly because of it. We're excited to see
this growth continue as our partnership with Broadsign evolves into
next year."
"DOOH inventory fragmentation has become a massive barrier to
the industry's growth, so partnering with a market leader like
Clear Channel Outdoor to bring more premium inventory into a
centralized solution like Reach represents a step in the right
direction," said Adam Green, GM and
SVP, Broadsign Reach. "It helps cut out a lot of the clutter
typically involved in integrating DOOH buys into omnichannel
campaigns, while expanding the audience that media buyers can
reach."
About Broadsign
Broadsign is making it easier than
ever for publishers, agencies and brands to harness the power of
out-of-home and connect with audiences across the globe. Powering
187,000 digital screens in airports, shopping malls, health
clinics, transit systems and more, Broadsign is at the heart of
people's lives.
The Broadsign platform enables marketers and agencies to easily
book screens and has helped brands like Pepsi, Turkish Airlines,
The UFC, Unilever, Volkswagen, John
Lewis and more, launch successful programmatic DOOH
campaigns. For more info, visit www.broadsign.com.
About Clear Channel Outdoor Holdings
Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's
largest outdoor advertising companies with a diverse portfolio of
450,000 print and digital displays in 31 countries across
Asia, Europe, Latin
America and North America,
reaching millions of people monthly. A growing digital platform
includes over 14,000 digital displays in its international markets
and more than 1,600 digital displays, including more than 1,300
digital billboards, in the U.S. More information is available
at www.clearchanneloutdoor.com
Like us on Facebook
at facebook.com/CCOutdoor
Follow us on
Twitter at twitter.com/CCOutdoorNA
View original content to download
multimedia:http://www.prnewswire.com/news-releases/clear-channel-outdoor-broadsign-partnership-expands-access-to-us-programmatic-digital-out-of-home-inventory-300951180.html
SOURCE Clear Channel Outdoor