CHICAGO, June 29, 2020 /PRNewswire/ -- America's
favorite hot cocoa brand,1 Swiss Miss, is partnering
with Lucky Charms on Magically Delicious Hot Cocoa. This new hot
cocoa includes all the iconic Lucky Charms marshmallows including
hearts, stars, horseshoes, clovers and blue moons, unicorns,
rainbows, and tasty red balloons.
Swiss Miss Hot Cocoa with Lucky Charms Marshmallows is made with
real nonfat milk and premium cocoa. The hot cocoa has the timeless
flavor that moms know, and the fun marshmallows kids love.
"The partnership with Swiss Miss and Lucky Charms really is a
perfect fit in our eyes," said Erik
Sword, Senior Brand Manager for Swiss Miss. "The only thing
that makes our delicious Swiss Miss hot cocoa even better is
marshmallows, so why not use the most fun marshmallows out
there. Now you can get actual Lucky Charms marshmallows for a
Magically Delicious® treat your whole family will love!"
The introduction of Swiss Miss Hot Cocoa with Lucky Charms is
the first co-branded innovation on the Swiss Miss brand. This
delicious hot drink has 180 calories per serving and comes in
packages of 6 pre-portioned servings.
"Lucky Charms teaming up with Swiss Miss provides a unique
opportunity to give our fans exactly what they have dreamed of, the
magical combination of hot cocoa topped with Lucky Charms
marshmallows," said Liz Mahler,
Senior Brand Manager for Lucky Charms.
Swiss Miss has created its signature blend of hot cocoa with
real milk in Menomonie, Wisconsin
for more than 50 years. The brand supports more than 80 local dairy
farms and packages all products in the USA. In addition to the new variety, people
can continue to enjoy the brand's other hot cocoa flavors,
including Classics, Sensible Sweets, the Indulgent Collection,
Simply Cocoa, and Swiss Miss pudding varieties.
Swiss Miss Hot Cocoa with Lucky Charms is arriving on store
shelves now with a suggested retail price of $2.99.
Visit www.swissmiss.com to learn more about Swiss Miss Hot
Cocoa with Lucky Charms, as well as the full line of hot cocoa and
pudding varieties. To stay up-to-date on the latest news and
recipes from Swiss Miss, follow along on Facebook and
ReadySetEat.com. For more information on Lucky Charms, please
visit www.luckycharms.com. Lucky Charms and associated words and
designs are trademarks of General Mills, used under license.
About Conagra Brands
Conagra Brands, Inc. (NYSE:
CAG), headquartered in Chicago, is one of North
America's leading branded food companies. Guided by an
entrepreneurial spirit, Conagra Brands combines a rich heritage of
making great food with a sharpened focus on innovation. The
company's portfolio is evolving to satisfy people's changing food
preferences. Conagra's iconic brands, such as Birds Eye®,
Marie Callender's®, Banquet®,
Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as
emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth
Balance®, Gardein®, and Frontera®, offer choices for every
occasion. For more information, visit
www.conagrabrands.com.
For more information, please contact:
Caitlin Davy - Conagra
Brands
(312) 549 -5518
Caitlin.Davy@conagra.com
1 IRI MULO+C; L52 wks ending 4-19-20
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SOURCE Conagra Brands, Inc.