CHICAGO, Sept. 24, 2019 /PRNewswire/ -- A new survey
from Reddi-wip, a brand of Conagra Brands, Inc. (NYSE: CAG)
and the leader in the refrigerated aerosol whipped topping
category*, found that despite the booming $45.4 billion coffee shop industry in the U.S.,
Americans are still getting their caffeine fix at home.
Reddi-wip polled more than 1,000 Americans ahead of
International Coffee Day on September
29, to understand more about their coffee consumption
habits. The research found that in an average week, 89 percent of
Americans get their coffee from home, citing convenience, cost and
customizability as primary decision-making factors.
When it comes to how Americans take their coffee,
79 percent drink their coffee with add-ins, like coffee
creamer, sugar, etc. over drinking it black. While customization is
already popular among coffee drinkers, Reddi-wip is now giving
coffee lovers a new way to customize their coffee with its new
Barista line of cream-based products – Nitro Creamer and Sweet Foam
– to give consumers a coffeehouse experience any time of day,
without the coffee shop lines or price.
Supporting statistics from the survey include:
- The Average Joe: 89 percent of Americans get their
coffee from home during an average week and when thinking about why
they prepare coffee at home:
-
- Convenient Caffeination: 72 percent state it's because
it's more convenient
- Money Management: 70 percent state it's because they're
saving money
- Part of the Routine: 67 percent state it's because it's
part of their routine
- Creative Customization: 64 percent state it's because
they can make it exactly how they like it
- Sensational Smells: 60 percent state it's because they
like the smell of coffee in their home
- Coffeehouse Creations: 68 percent wish they could create
their favorite coffee-shop drinks at home
- Experimentation in the Kitchen: When thinking about the
coffee they make at home, 48 percent would rate themselves an "F"
(five or below out of 10) on how experimental they are in the
kitchen and only 28 percent would rate themselves as an "A" (9-10)
or "B" (8)
- Morning Glory: 87 percent of those surveyed look forward
to making coffee in the morning
- Keep on Keeping on: More than half (55 percent) of
Americans wish they made their coffee at home more often and
Millennials wish they made coffee at home more often than other
generations (68 percent vs. 46 percent)
- Add-ins Galore: 79 percent of Americans prefer their
coffee with add-ins over drinking it black and Millennials are more
likely to drink their coffee with add-ins than other generations
(83 percent vs. 75 percent)
- Therapeutic Touch: 73 percent of respondents find making
coffee therapeutic
The versatile, easy-to-use Reddi-wip Barista series began
shipping to retailers in May and will be hitting shelves this month
at Walmart and Publix stores nationwide, along with online
availability through Amazon Fresh. The suggested retail price is
$3.99 for a thirteen-ounce can.
Reddi-wip Nitro Creamer can be used in place of a traditional
coffee creamer. It delivers sweetness and cream and infuses coffee
with a rich, velvety texture that is usually associated with
coffeehouse drinks. It can be used in both cold and hot coffee
beverages as well as non-coffee beverages like root beer or orange
soda floats.
Reddi-wip Sweet Foam can be used alone or with Nitro Creamer or
other traditional coffee creamers. Sweet Foam adds a slightly
sweet, finishing touch but the foam settles on top of the beverage
as opposed to dispersing throughout. When used in conjunction with
another creamer, Sweet Foam creates an even sweeter coffee
experience, making it perfect for lattes, caramel macchiatos and
more.
Unlike other traditional creamers, the Reddi-wip Barista Series
is dairy-based, not oil-based.
Visit https://www.reddiwip.com/ to learn more about
the full line of Reddi-wip offerings
and https://www.reddiwip.com/product-categories/barista for
more details on the Barista line.
Reddi-wip commissioned a 10-minute, online survey among a
nationally representative sample of 1,051 U.S. adults ages
18+ who drink coffee at least once a week. The margin of error for
this sample is +/- 3.1% at the 95% confidence level. The survey was
fielded by Edelman Intelligence between July
10, 2019 and July 15,
2019.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered
in Chicago, is one of North America's leading
branded food companies. Guided by an entrepreneurial spirit,
Conagra Brands combines a rich heritage of making great food with a
sharpened focus on innovation. The company's portfolio is evolving
to satisfy people's changing food preferences. Conagra's iconic
brands, such as Birds Eye®, Marie Callender's®, Banquet®,
Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as
emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth
Balance®, Gardein®, and Frontera®, offer choices for every
occasion. For more information,
visit www.conagrabrands.com.
For more information, contact:
Amy Morgan
Conagra Brands
(312) 549-5516
amy.morgan@conagra.com
*Source: IRI MA POS TSV Syndicated Categories TUS MULO + C,
52 w/e June 23, 2019
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SOURCE Conagra Brands, Inc.