SHANGHAI, Feb. 25, 2019 /PRNewswire/ -- Acorn
International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), today
announced that its content management division, Acorn Streaming,
has expanded to include the Company's collectibles products
previously sold only through its Call Center outbound marketing
channel. Streaming content today represents a $6 billion market in China according to a 2018 market analysis
report from iRresearch. Acorn
Streaming has been developing live and pre-recorded "pay-to-view"
content as well as content to drive e-commerce sales that it is
distributing through online streaming platforms.
"China is witnessing a rapid
convergence of streaming content (live and pre-recorded), social
media, and e-commerce, " said Jacob
Fisch, Acorn International's CEO and President. "At Acorn, a
decade ago we dominated the TV infomercial, direct to consumer
business in China, and we are now
redirecting this expertise from TV media to online streaming media.
Today in China, consumers are
engaging primarily through their phones with content - much of
which they are increasingly paying for on a 'pay-to-view' basis -
at the same time they are shopping for products and interacting
socially with their friends or celebrity idols online through
social media. We are focused on developing a strong presence in
this space once again by bringing in foreign celebrity talent and
brands to drive traffic to our content, which we plan to monetize
by selling the content and using that content to drive sales of our
branded products."
David Laris, Managing Director of
Acorn Entertainment, which oversees Acorn
Streaming, continues: "Acorn Streaming has been
successful in driving traffic to our flagship stores on
China's largest e-commerce
channels. With the addition of collectibles, which has historically
been one of our key product categories offline, we are able to
engage with our existing customers via new media, providing
additional opportunities to build customer loyalty and drive repeat
purchases."
Mr. Laris continued, "As we move forward, we plan to incorporate
more advanced big data analytics into our marketing platform to
enhance our competitive position and better tailor our product
offerings to our growing customer base."
About Acorn Streaming
Acorn Streaming is a content platform
that leverages Acorn's over 20 years of expertise in content
production and direct marketing as well as e-commerce marketing and
merchandizing (through Acorn Product). Acorn Streaming creates
"pay-to-view" content for direct to consumer distribution, as well
as content to support Acorn Entertainment's social media business
and content to drive e-commerce sales. For more information,
visit: www.acorninternationalgroup.com.
About Acorn International, Inc.
Acorn International is a leading marketing and branding company
in China, leveraging a twenty-year
direct marketing history to monetize brand IP, content creation and
distribution, and product sales, through digital media in
China. Previously the leading TV
infomercial company in China,
Acorn today has three divisions support its growth: 1) Product
Division, 2) Content Division, and 3) Influencer Management
Division.
In the Product Division, Acorn sells product primarily through
e-commerce channels in China, as
well as through offline distribution and outbound marketing. In the
Content Division, Acorn monetizes content. Specifically, in the
Content Division, Acorn has redirected its direct marketing
know-how to digital media in China, launching Acorn Streaming, which is
primarily focused on live streaming and pre-recorded video content
creation and distribution. In the Influencer Management Division,
Acorn brings, through the creation of digital social content,
leading U.S. celebrity talent and brands to China, representing their in-country digital
presence. For more information visit
www.acorninternationalgroup.com.
Safe Harbor
Statement
This news release contains forward-looking statements. These
statements constitute "forward-looking" statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "anticipates," "believes,"
"estimates," "expects," "future," "going forward," "intends,"
"outlook," "plans," "target," "will," "potential," and similar
statements. Such statements are based on management's current
expectations and current market and operating conditions, and
relate to events that involve known or unknown risks,
uncertainties, and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance, or
achievements to differ materially from those in the forward-looking
statements. Further information regarding these and other risks,
uncertainties, or factors is included in the Company's filings with
the U.S. Securities and Exchange Commission. The Company does not
undertake any obligation to update any forward-looking statement as
a result of new information, future events, or otherwise, except as
required by law.
Contact:
Compass Investor Relations
Elaine Ketchmere, CFA
Phone: +1-310-528-3031
Email: Eketchmere@compass-ir.com
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SOURCE Acorn International, Inc.