Words With Friends & the American Cancer Society Partner for Breast Cancer Awareness Month with Social Initiative, #WordsWith...
October 01 2020 - 9:00AM
Business Wire
Popular Mobile Game Kicks-off Month-long
Campaign Magnifying the Power of Words and Allyship in the Battle
Against Breast Cancer
Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, announced that its iconic game Words With Friends,
in partnership with the American Cancer Society, is kicking off its
second annual #WordsWithHope initiative: a month-long campaign
supporting Breast Cancer Awareness Month. Throughout October, a
word of hope will be shared on Zynga’s social channels and in Words
With Friends as the ‘Word of the Day’. The word’s definition will
be a statement shared by influential people whose lives have been
changed by breast cancer, illustrating the significance of
screening and early detection, and celebrating the heroes that have
faced this diagnosis head on.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201001005174/en/
Words With Friends and the American
Cancer Society Partner for Breast Cancer Awareness Month with
Social Initiative, #WordsWithHope (Photo: Business Wire)
Joining Words With Friends and the American Cancer Society in
this campaign are beloved individuals from the entertainment,
fashion, literature, tech, medicine and sports sectors,
including:
Alanis Morissette
Dr. Alpa Patel
Betsey Johnson
Bobby Cremins
Chandra Wilson
Deepthi Menon
Ellen Siminoff
EMM
Guy Branum
Javicia Leslie
Jonathan Tsipis
Kris Kim
Mary Kay Andrews
Melissa Rivers
Philippa Gregory
Phuong Phillips
Regina Dugan
Sarah Bird
Sue Monk Kidd
Suzy Nakamura
Taryn Southern
Virginia Williams
Wally Lamb
“We know that in the U.S. alone, one in eight women will receive
a breast cancer diagnosis in her lifetime, and women of color are
disproportionately affected,” said Deepthi Menon, Senior Vice
President of Words With Friends. “With COVID-19 making it harder to
connect to our support systems, we thought it vital to partner with
the American Cancer Society to provide our community of players
with the support they deserve. Our players have formed incredibly
strong bonds over the years, and their courage, humor and grit is
second to none. Their stories inspire us to continue to build a
game they love, and we’re honored to be joined by these magnificent
individuals and to offer support for a cause that connects so
many.”
“Words matter and #WordsWithHope is a creative way to increase
awareness about the importance of breast cancer screening and early
detection as well as the promising research and support services
available to patients and survivors through the American Cancer
Society,” said Kris Kim, Chief Operating Officer at the American
Cancer Society. “Through this collaboration with Zynga during
Breast Cancer Awareness Month, we can use empowering words and
stories to advance our vision of a world without cancer.”
For more information about Breast Cancer Awareness Month and
other ways to get involved, visit www.cancer.org/wordswithhope.
The #WordsWithHope campaign begins today with iconic designer
Betsey Johnson and her word, “Optimistic”. To join in on the
campaign, follow Zynga on Twitter, Facebook and Instagram, and
follow Words With Friends on Twitter, Facebook and Instagram.
Supporting visual assets are available at the following link:
http://bit.ly/WordsWithHope2020
About Zynga Inc.
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games. To date, more than one
billion people have played Zynga’s franchises including CSR
Racing™, Empires & Puzzles™, Merge Dragons!™, Merge Magic!™,
Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™.
Zynga’s games are available in more than 150 countries and are
playable across social platforms and mobile devices worldwide.
Founded in 2007, the company is headquartered in San Francisco with
locations in the U.S., Canada, U.K., Ireland, India, Turkey and
Finland. For more information, visit www.zynga.com or follow Zynga
on Twitter, Instagram, Facebook or the Zynga blog.
Forward Looking Statements
This press release contains forward-looking statements relating
to, among other things, the details of its #WordsWithHope
initiative. Forward-looking statements often include words such as
“outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,”
“believe,” “target,” “expect,” and statements in the future tense
are generally forward-looking. The achievement or success of the
matters covered by such forward-looking statements involves
significant risks, uncertainties and assumptions. Undue reliance
should not be placed on such forward-looking statements, which are
based on information available to us on the date hereof. We assume
no obligation to update such statements. More information about
these risks, uncertainties, and assumptions is or will be described
in greater detail in our public filings with the Securities and
Exchange Commission (the “SEC”), copies of which may be obtained by
visiting our Investor Relations website at
http://investor.zynga.com or the SEC’s website at www.sec.gov.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201001005174/en/
Zynga Media Contact: Dana Whitney dwhitney@zynga.com
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