Upland Software Makes Complex B2B Selling Simpler, Smarter, and More Connected
May 27 2020 - 9:04AM
Business Wire
New capabilities from Upland help enterprise
companies improve revenue team performance and accelerate value
realization for customers.
Upland Software, Inc. (Nasdaq: UPLD) has announced enhanced
product innovation across its Enterprise Sales & Marketing
(ESM) Cloud designed to make complex B2B buyer journeys simpler,
smarter, and more connected. The Spring ’20 release heightens user
simplicity, unlocks rich insights from analytics — including
Salesforce Einstein and Tableau — and provides greater
collaboration capabilities across the entire revenue team in order
to increase performance.
“Every Chief Revenue Officer and revenue leader is looking for
ways to improve sales execution and revenue retention in an
extremely challenging business environment,” said Patrick
Morrissey, SVP and General Manager of Upland’s ESM Cloud. “Upland
pioneered the Customer Revenue Optimization category and our Spring
’20 release extends that vision, while our customer outreach
programs help enterprise B2B sales and revenue teams build
pipeline, improve win rates and connect content to buyer journeys
in order to accelerate sales velocity.”
Maurice Goodman Senior Director, Sales Enablement at CenturyLink
added “Our sales and revenue growth is driven by the increasing
scale of our digital selling platform comprised of Upland and a few
key vendors, which ultimately supports our sales and marketing
community’s ability to deliver value across the entire buyer's
journey.”
Features of the Spring ’20 release includes:
- Altify Account Planning: Flexible account grouping
options customizable to the way you sell; out of the box
integration with Tableau and Salesforce Einstein analytics to
measure pipeline development, plan progress and coach the right
behaviors; new solution templates and insight map sharing enhances
collaboration and scales best practices.
- Altify Opportunity Management: Integrated decision
criteria to improve deal qualification, new integration with
Tableau and Salesforce Einstein to help revenue leaders and teams
visualize data and trends on win rates, deal sizes and instrument
overall pipeline health.
- Kapost Content Operations: Enhanced UI and unified
content gallery simplifies searches for internal and external
content, new integrations with Veeva, Airtable, Sprinklr, and
Hootsuite streamline content processes, as does improvements to
task catalog and idea notification rules.
- Qvidian Proposal Management: Team collaboration improves
questionnaire response quality and aligns users, while enhanced
assignment workflows allow for greater control and efficiency.
- RO Innovation Reference Management: Improved insights
into adoption and revenue impact through Upland Analytics, and an
interactive reference nomination grid to allow for search, sort and
filter capabilities. Added availability of education and training
services through the Upland Reference Management University program
to help drive best practices for new and existing users.
Further, Upland has also partnered with Forrester Research, Inc.
for a four-part webinar series entitled Synchronizing Revenue Teams
to Accelerate Sales and Increase Customer Value, which will include
the following events:
- June 4, 2020 at 12:00 PM ET | 4:00 PM GMT: Content
Strategies That Deliver Value in Modern Buying Experiences.
Register here.
- June 11, 2020 at 12:00 PM ET | 4:00 PM GMT: How
Account-based Strategies and Maturity Corresponds to Better Revenue
Results. Register here.
- June 25, 2020 at 12:00 PM ET | 4:00 PM GMT: Customer
Empathy: The Hallmark of the Modern Sales and Marketing Team.
Register here.
- July 15, 2020 at 12:00 PM ET | 4:00 PM GMT: It’s Time to
Embrace Digitally Immersive Selling. Register here.
To learn more about Upland ESM’s latest product releases or to
request a demo, please visit our website.
About Upland Software
Upland Software (Nasdaq: UPLD) is a leader in enterprise work
management software. Upland’s four enterprise clouds enable
thousands of organizations to engage with customers across key
digital channels, optimize sales team performance, manage projects
and IT costs, and automate critical document workflows. All of
Upland’s clouds are backed by a 100% customer success commitment
and the UplandOne platform, which puts customers at the center of
everything we do. To learn more, visit www.uplandsoftware.com.
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Kendell Kelton 1.833.UPLAND1 media@uplandsoftware.com
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