via NewMediaWire -- Troika Media Group, Inc. (Nasdaq:
TRKA) ("TMG" or "Company"), a brand consultancy and marketing
innovations company that provides integrated branding and marketing
solutions for global brands, today announced that its
subsidiary, Troika IO, the digital assets arm of Troika Media
Group, is a sponsor of the Crossroads Exhibit, a month-long virtual
non-fungible token (“NFT”) exhibit under the direction of Umba
Daima, a Black-owned creative agency featuring Black and African
artists in film, music, and digital art. This 30-day multi-media
event series, held from September 25, 2021, through October 24,
2021, in Atlanta, GA, aims to educate diverse communities about
blockchain and crypto technologies, and cultivate a connection
between the art world, business, and technology-based communities.
Troika IO will sponsor a live launch party in Atlanta, Georgia on
September 25, 2021, to kick off the first series of NFT experiences
for this project.
Troika IO believes NFTs are the revenue model
for metaverse,the concept of a future iteration of the internet,
made up of persistent, shared, 3D virtual spaces linked into a
perceived virtual universe. Troika IO will create a virtual
digital video setting that will enable virtual guests at the
Crossroads Exhibit to participate in the auction and bid on all
artworks. In addition to the artwork curated by Umba Daima, Troika
IO has donated several NFTs it will be minting for the gallery
auction, including items from black artists Travis Scott and Virgil
Abloh. Troika IO believes this type of event can createenormous
opportunities for individual creators and artists. For TMG’s global
brand clients that have begun experimenting with NFTs and the
metaverse to connect with fans and consumers in new ways, this
event and collaboration showcases the Company’s ability to
elevate digital commodities and experiences quickly and
cost-effectively using Bitcoin and digital assets.
“We’re thrilled to sponsor Umba Daima’s
Crossroads Exhibit,” said Kyle Hill, Head of Digital Assets at
Troika IO. “There are endless talented Black and African artists
around the world and we believe this NFT gallery is a wonderful
opportunity to showcase their amazing work while addressing the
systemic inequalities of society.”
Umba Daima curates creative projects in
partnership with companies, athletes, celebrities, and artists. In
March 2021, Umba Daima launched Black NFT Art, a media and
community brand helping to educate, organize, and amplify Black
people in the NFT space. Their vision was to support efforts to
create an ecosystem in which Black artists could successfully mint,
market, and sell their art. All artworks will be sold via a 30-day
schedule of consecutive auctions. To attend or have your work
featured at the event, click the following
link: https://www.unseen.one/.
“The Crossroads Exhibit is a historic project for
many reasons,” said Iris Nevins, co-founder of Umba
Daima. “It brings visibility, education and exposure to Black
artists, and it also brings companies, brands, creators, and
collectors together in exciting new ways.” The exhibit aims to
demystify NFTs while building a bridge between fine artists,
digital artists, musicians, filmmakers, and cryptocurrency
holders.
In addition to Troika IO, Umba Daima has
partnered with some high-profile sponsors including Big Head Club
(co-founded by Mack Flavelle, the co-creator of Crypto Kitties and
Dapper Labs) and the family office of a crypto billionaire to
produce a month-long series of interactive events and NFT
auctions.
About Troika IO
Troika IO is a global media, entertainment and
brand consultancy platform that offers crypto products and services
for global brands using Bitcoin, non-fungible tokens (NFTs) and
other digital assets. Troika IO is the digital assets arm of Troika
Media Group.
About Troika Media GroupTroika Media
Group is an end-to-end brand solutions company that creates both
near-term and long-term value for global brands in entertainment,
sports and consumer products. Applying emerging technology, data
science, and world-class creative, TMG helps brands deepen
engagement with audiences and fans throughout the consumer journey
and builds brand equity. Clients include Apple, Hulu, Riot Games,
Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn
Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo
and Coca-Cola. For more information,
visit www.thetmgrp.com
Forward-Looking StatementsCertain
statements in this press release that are not historical facts are
forward-looking statements that reflect management's current
expectations, assumptions, and estimates of future performance and
economic conditions, and involve risks and uncertainties that could
cause actual results to differ materially from those anticipated by
the statements made herein. Forward-looking statements are
generally identifiable by the use of forward-looking terminology
such as "believe," "expects," "may," "looks to," "will," "should,"
"plan," "intend," "on condition," "target," "see," "potential,"
"estimates," "preliminary," or "anticipates" or the negative
thereof or comparable terminology, or by discussion of strategy or
goals or other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, and the Company's ability to recruit and retain
management, technical, and sales personnel. Further information
relating to factors that may impact the Company's results and
forward-looking statements are disclosed in the Company's filings
with the SEC. The forward-looking statements contained in this
press release are made as of the date of this press release, and
the Company disclaims any intention or obligation, other than
imposed by law, to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Contact:
For Troika IOKyle Hillkyle@troika.io
For Troika Media GroupKevin
Aratari kevin@troikamedia.com
Investor RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
Troika Media (NASDAQ:TRKA)
Historical Stock Chart
From Aug 2024 to Sep 2024
Troika Media (NASDAQ:TRKA)
Historical Stock Chart
From Sep 2023 to Sep 2024